While Coca-Cola has long been touted “the real thing,” Pepsi recently upped the ante and is taking “real” to another level—they’ll be using real sugar.
PepsiCo unveiled plans to launch “Pepsi made with real sugar” as well as two “made with real sugar” limited-time flavors—Pepsi Vanilla and Pepsi Wild Cherry—come June. While originally sugar-based, U.S. regular Pepsi has been made with high fructose corn syrup for the past three decades.
More than just cola
Pepsi dipped with last year’s 4.4% setback in sales. This didn’t spell disaster for the beverage company, because Coca-Cola also took a 2.2% decrease in sales volume. What’s unusual is that PepsiCo actually increased revenues to the tune of a 1.4% growth despite of a 1.6% plunge in beverage revenues. How so? Pepsi isn’t solely a “drink” business. It’s also a snack business, owning common household names as Doritos, Fritos, Lay’s, and Cheetos, among others.
Sweet and Spicy with a twist of expansion
PepsiCo’s latest gearshift to sugar-based drinks represents its most recent drive to tickle different parts of the consumers’ palate.