Clients who have been loyal to your products and services deserve corporate gifts during special occasions. Gifts reflect how you value the personal relationship between your company and your client. As an act of gratitude, giving gifts is also a way of showing that you care for your clients.
Nonetheless, it can be hard to find the perfect gift for clients simply because you don’t know what their tastes and interests are. Here are some ideas on how you can please clients with your gifts:
Make your gifts appropriate to the business relationship
Careful selection is important when giving gifts, as these are a concrete expression of what you want to say to clients. You don’t want to give flowers and chocolates like what married couples give to each other. Give useful, office-related items like pens or penholders. If you want to make it extra special, Marcelita’s Cookies suggest corporate cookie gifts and wine with your company logo.
Accompany your gift with a thoughtful letter
As it is a corporate gift, explain to them why you chose those gifts for them. Clients would love to know how businesses value their patronage; the best way to do this is by sending them thoughtful messages. Let them know how grateful you are for having them as your clients and how you look forward to having more years with them.
Choose the perfect time
Most businesses send gifts during the Christmas season or at the end of the year. If you want your gifts to have more impact, send gifts on not widely celebrated days like your company’s anniversary. You can also mark the date when you started a business relationship with your client. Timing is important whenever you send gifts.
Giving simple things as expressions of gratitude can build your company’s image. Clients, in turn, will remember these small acts of showing value and appreciation.