Zeus Gazette

Archive for September, 2017

Leveraging Interest and Intent in Keyword Research

Categories: Marketing & Sales
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SEOAccording to an expert on SEO from Denver, certain search terms represent varying degrees of intent and interest. You can use these search words as keywords for your sites.  By strategically scattering relevant keywords among your web pages, you’ll make it more likely for potential customers to find you. Thus, using keywords would not only improve your site’s search ranking, but it can also boost conversion rates.

Here’s a guide on what type of keywords you can use to grow your client base:

Brand Terms

People who already know who you are and what you can do will likely input your brand name in search engines. These people are also the easiest to convert. Using these keywords may not attract the most traffic, but they do deliver the best conversion rates for both natural search and paid advertisements.

Product-Related Keywords

These are the search terms related to what your brand offers and what it can do for customers. Depending on the diversity of your products and services, this may turn out to be a long list. People who input these in search engines are further up the sales funnel and will need more effort to convert. You’ll need to win in this category if you want to boost traffic and conversion numbers.

Audience Search Terms

This list covers all types of terms that your intended audience may be looking for. The impression volume potential is high, which makes it enticing to target. However, it can cost more and may create a lot of traffic with low conversions. This category aligns with traditional targeting, which bases results on the peoples’ interests.

Competitor Keywords

A couple of years ago, competitor search terms provided high conversion rates. However, Google changed its quality score parameters, which makes it almost impossible to get good value cost per click in this category. If you have the resources and are trying to eat into the market share of a certain competitor, targeting these terms are still a viable option.

These are some of the keywords to consider when it comes to targeting specific terms based on intent and interest. By choosing your keywords carefully, you’ll not only attract new customers but retain their loyalty as well.

4 Tips to Protect Your Hearing

Categories: Healing Arts
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woman suffers from hearing impairment,In this day and age, it is almost impossible to get a moment of peace. Everywhere you go, you are exposed to noise of different kinds, and often, it is your sense of hearing that takes the brunt of it all.

Most people in the U.S. don’t know how loud is too loud. The Northumberland Hearing Center and other experts say it is important to be aware of how much noise your ears can take. They say continued exposure to noise at or above 80 to 85 decibels over time may lead to hearing loss.

As hearing loss due to noise exposure can be irreversible, it is of paramount importance that you take care of your hearing. Here are some pointers to give your ears a rest:

Turn the volume down a notch

The rule of thumb is if the person next to you can hear your music, the volume of your music player is probably too loud. If possible, give your ears a break every half an hour or so, or lower the volume. If you have difficulty hearing, better use headphones with noise-cancellation features.

Earplugs are your best buddy

If you are in an environment where there is loud noise such as live concerts or a construction area, make sure to bring earplugs or earmuffs with you. These ear protectors do not block out the noise, but they help lower the chances of the noise damaging your hearing.

Move away from the source of the noise

If you are not able to protect your ears or lower the volume of the noise, it’s better to move away from the source. If you are working in an environment that exposes you to continued noise, check with your employer if there is any way you can protect your hearing.

Have your ears checked

Most people do not have their ears checked until when their hearing problem has worsened. See a hearing health professional regularly so you can prevent irreversible hearing loss.

Don’t wait until it’s too late to start taking care of your ears and protecting your hearing health.

The Building Blocks of an Effective Skin Care Routine

Categories: Healing Arts
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Skin Care Routine of a womanForget about the rows upon rows of skin care products you see on store shelves. Ignore the siren call of weird-sounding ingredients that promise to be more than just the latest hype. Caring for the skin doesn't have to be expensive or complicated. If you love caring for your skin and would like to be a skin care expert in Utah someday, here's where you start: 


Ever seen Pharrell Williams's skin? Ever envied the 44-year-old's youthful appearance? Join the club. Everyone's curious about Williams's secret, and no one could believe it when he finally revealed the truth. His secret is daily exfoliation. It makes sense, as exfoliation rids the face of dead skin cells that make you look tired and lifeless. Your professional skincare specialist certification training at the Skin Science Institute includes hours pouring over how exfoliation benefits the skin, so this should not come as a shocker to you. 


You shouldn't just cleanse after you've removed your makeup. According to Kim Kardashian West herself, queen of being bare-faced and being confident in a truly no-makeup look, double cleansing is your best friend. Some products remove even long-wearing makeup effectively while doing it gently. The same products can be used to prep your skin before makeup application, and especially before your nightly routine. 


Any self-respecting skincare specialist should know that moisturization is for everyone. It's not just for those with oily skin, as some would mistakenly think. Moisturizing makes your skin more supple, giving it the nutrition it needs. It also helps your primer and makeup base along, so your makeup looks better and melts into your skin effortlessly. If you've properly moisturized your face before makeup application, there should be no dry spots to worry about. 

A good skin care routine is the secret to looking younger and better. But don't mistake good for complicated. It's simple if you look into it. 

An Overview of How the Invisalign Treatment Works

Categories: Informational
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Invisalign bracesDid you know that Invisalign aligners typically work faster than traditional braces in correcting teeth alignment? They are also designed for both teenagers and adults.

Teenagers who are embarrassed to wear traditional metal braces don’t have to worry; Invisalign aligners are clear and very discreet. Even adults who are worried about how wearing traditional braces may impact their schedule don’t have to worry about the same thing with Invisalign.

As early as three months after starting the treatment, you may already see results. In many cases, the treatment takes only a year, as opposed to traditional braces that may take as long as two years to do the job.

First Meeting

Invisalign treatment is both a dental and a financial decision, so it’s important to choose a right Invisalign provider like MiSmile from the outset. When you feel comfortable with a provider, they can discuss the treatment with you and set your expectations. They will also determine whether you are a candidate for the treatment.


Your dentist will either make physical impressions of your mouth or use a digital scanning system (such as an iTero®) to create 3D images of your teeth in less time. Using 3D images, your dentist can show you how your teeth will move during the treatment. At this point, you will find out from your dentist how long the treatment will take. Every treatment is customised for the patient.


You will receive your aligners from your dentist. These are made of a clear material from SmartTrack®. They are nearly invisible when worn, so your friends might not even notice. You will start wearing them for a minimum 20 hours a day. Remove them when you eat, brush and floss.


Gentle and gradual shifts of your teeth will happen when you wear the aligners. Depending on your case, your dentist may replace your aligners every week. You will also receive a schedule for checkups (perhaps every six weeks).


At the end of your treatment, your dentist will give you a set of retainers. Ask about ®Vivera, which is recommended by Invisalign®.

Again, this is a dental and financial decision. When you choose Invisalign, however, consider it an investment in your dental health for the future.

How You Can Achieve a Perfect Wedding Smile

Categories: Informational
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Woman with a perfect smile wearing a wedding dressYour wedding dress should not be the only thing sparkling in your big day. While it is what most guests will notice, you should also invest in having a sparkling smile. As your wedding is probably one of the most photographed moments in your life, you should make an effort to have a picture-perfect smile.

Dentists in Shrewsbury share a few suggestions to achieve the perfect wedding smile.

Consider teeth whitening. A few months before the wedding, consult your dentist for a whitening treatment. A dentist-supervised procedure is much better than trying over the counter products like toothpaste, strips and trays.

A consultation with a dental professional, furthermore, will let you know other dental procedures that can improve the attractiveness of your smile.

Eat a balanced diet. A healthy diet is essential for a healthy body and beautiful smile. Make sure to include fruits and vegetables in your diet and limit your sugar intake. If you love drinking tea or coffee, it is advisable to cut down on your consumption.

Daily intake of acidic and heavily pigmented foods and beverages can discolour your teeth and make them look dull.

Practice your smile. Look at through your old photos to find out your best poses and angles. The ideal smile is the one the shows your upper choppers and not much of the gums. Be sure to relax your face and do not keep the same pose for every shot.

The last thing you want is to appear stiff in the photos. There is beauty in laughing, and you will surely love the results.

Maintain good oral hygiene. With all the stress of wedding planning, it can be easy for bad habits to sneak up on you. Learn to delegate tasks, so you can still take care of your health. This should include brushing your teeth at least twice a day and flossing once daily.

A proper oral routine before the wedding can help you achieve the perfect smile.

If you are not so happy with your smile, there are dental treatments that can address your concerns.  You should also encourage your spouse-to-be to undergo whitening or any other dental work with you.

Five Tasks You Can Outsource to Grow Your Business

Categories: Informational
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OutsourcingDue to the rise of technology and competition, businesses find themselves faced with multiple tasks and goals. Entrepreneurs resort to hiring more employees, each with different expertise and skills. Expanding may be good, but it can cost your company. Save up and accomplish goals faster by outsourcing the following tasks.


Research can take up a lot of time and energy. Whether you are planning to create a database or perform an in-depth market research for business, it’s better to hire a virtual assistant who can do the task quickly and accurately. Other than getting the job faster, this can save you money as well.

Financial Consultation

Businesses big and small rely on financial advisors for investment, insurance, and tax planning advice. The need for their services, however, is mostly on occasion. Because of this, it is ideal to work with an independent financial consultant from firms like Shoreline Financial Advisors. Hire one with experience and certification.

Content Writing

Businesses who cannot afford full-time writers should consider content writing services. This goes especially for companies with a strict content calendar and regularly submits guest articles. Team up with a good selection of virtual writers with experience in blog writing, SEO writing, and copywriting.

Presentation Design

The first thing investors notice during a presentation is slide design. Nail your business pitch by working with a presentation designer who can add life to your PowerPoint or Prezi file. Apart from having a professional slideshow, you also have more time to focus and rehearse on your presentation.

Social Media Marketing

Social media managers are now essential to business. Having too much of them, however, will significantly cost your company. Outsource a social media marketer if your business only focuses on two to three online platforms. Getting an experienced marketer who can attend to your pages every day will save you money and office resources.

Designate tasks efficiently by getting the right people for the right job. Consider outsourcing and accomplish more goals for your company.

Surprising Uses of Botox

Categories: Informational
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Woman having a botoxBotox has become the treatment of choice for those looking to regain their youthful looks. Though apart from cosmetic reasons, Botox can also be used to treat a variety of other medical conditions. Here are some reasons why getting a Botox treatment in Salt Lake City might be right for you:

Cosmetic benefits

The most popular reason people get Botox treatments is to look younger. This is because Botox is one of the best, safest, and most effective non-invasive option for reducing fine lines and wrinkles. Botox also helps lift and tighten the skin. It minimizes the visibility of frown lines, crows-feet, as well as lip creases.

Excessive Sweating

If you’re suffering from hyperhidrosis, Botox injections may be what you’re looking for. For those who cannot control excessive sweating using prescription antiperspirants, botulinum is an FDA-approved alternative. This treatment will remove the need for such antiperspirants a few months at a time.

Overactive bladder

Botox can reduce or even eliminate the symptoms of an overactive bladder. Such symptoms may include a strong desire to pass water along with wetting or leaking accidents. It helps paralyze the muscle bladder, and this prevents bladder contractions from taking place.


Botox is also an FDA-approved treatment for migraines. This works because of how botulinum can suppress nerve endings. The treatment relaxes the muscles and blocks the sensory nerves to them less sensitive to pain.

With how non-invasive and easily accessible Botox treatments are, almost anyone can experience the benefits of this procedure. If you decide to take the treatment, make sure you go to a credible, and licensed practitioner to avoid unforeseen complications.

Easy Ways to Lose Weight and Stay Fit

Categories: Healing Arts
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A Girl Measuring Her WaistEveryone loves food. Eating is an experience that you can never live without. It becomes more enjoyable especially if you have access to delicious foods, but what you munch on shouldn’t only be delicious it should also be healthy.

According to the National Institute of Health, the second leading cause of preventable death in the United States is obesity and overweight. There are estimated 33,000 deaths yearly due to obesity and epidemic.

Here are some ways on how to lose weight efficiently and maintain a fit body:

Lessen your sugar and starch intake.

Foods with high sugar and starch component which are digested by the body increase our blood glucose level. Excess glucose will be stored in our liver and muscle as glycogen. When we have too much glycogen in our body, it will be converted and stored as body fat.

Drink water half hour before meals.

A study shows that drinking water half hour before meals helps in weight loss. This study by Dennis EA et al. of the Department of Nutrition, Foods, and Exercise monitored middle-aged and older adults for three months, and the results show that drinking water increased weight loss by 44%.

Increase fruits and vegetable consumption.

Fruits and vegetables are healthy alternatives for your usual unhealthy snacks. These will fill up your stomach with nutrients and satisfy your craving without making you fat.

Drink coffee or tea.

Coffee keeps you alert and awake. Tea, on the other hand, helps in keeping you relaxed, but these are not the only benefits you can get from coffee or tea. The caffeine in your coffee or tea will help boost your metabolism thereby contributing to the speeding of weight loss.

Increase physical activity.

Doing exercises or any physical activity regularly burns up the calories in our body. You can do your exercise alone or with a group. In Acton, there are fitness trainers who can help you in your fitness and weight loss program.

It is delightful to eat, but we should also remember that we have to take care of our body to get the most out of life.

Feeling Stressed and Overwhelmed? Check Your Daily Habits

Categories: Healing Arts
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Stressed out woman thinkingIf you constantly feel overwhelmed, it is likely that you blame certain Issues associated with work, relationship, or your personal life. While it is true that they can add to your stress levels, you are not always blameless. You may not know it, but your daily habits may be the reason you feel tired, stressed, or overwhelmed most times of the day.

Chiropractic service providers in Sandy share a few things that can contribute to your stress:

  • You’re inactive – If you have a sedentary lifestyle, it is likely that you feel sluggish most of the time. You may also suffer from neck or back pain. It is best to do at least 30 minutes of aerobic exercise daily to improve blood circulation and relieve stress. You can also visit a chiropractor for chronic neck and back pain.
  • You’re a slave to your phone – Stress and anxiety levels elevate if you constantly feel the need to reply to emails or texts. Being extremely attached to your phone can also affect personal relationships, making you feel less connected to others. Learn to put your phone down or stay offline to lower stress levels.
  • You say yes all the time – Being a “yes” man can make others like you more, but this only adds more stress. You can still assist others, but keep in mind that it okay to say “no” if you are tired and don’t feel like helping. This will allow you to focus more on yourself and avoid extra stress and pressure.
  • You take sleep for granted – Sleeping less than six hours a day can make you feel exhausted the following day. Aim for at least seven hours and stick to a consistent sleep-wake schedule. Cut back on distractions like using your gadgets, binge-watching, and checking emails before hitting the bed. Get help from doctors or chiropractors if you have trouble sleeping.
  • You forget how to smile or laugh – If you can’t remember the last time you had a good laugh, you shouldn’t wonder why you feel stressed. Laughter is a great medicine that can stimulate blood flow, ease stress, and relax muscles. Find ways to laugh or smile like watching a comedy movie or funny online videos.

Work and relationship problems can cause stress, but you also have to consider your daily habits. You can deal with life better if you take care yourself and adopt a few stress management techniques.

What is an Adjusted Mortgage Rate?

Categories: Informational
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Rate word written on wood cube with red background An adjustable interest rate is a mortgage loan that has an interest rate that is fixed for a certain duration known as the initial period. Your mortgage’s interest rate is likely to change depending on the interest rate index when this period elapses. When scouting for a mortgage loan, it is important that you understand how an adjustable interest rate is calculated.

The Adjusted Mortgage Rate

The standard base rate is the initial rate that experts quote, even in the best mortgage company. Salt Lake City lenders then adjust this rate after a certain period, and this is the adjusted mortgage rate. This rate often lasts for an accepted period that could range from one month to ten years depending on the agreement. This rate is very high when the duration set is too long, and it can be insignificant in case the period is short, such as within a month.

The Yield Curve

These varying rates depending on the market yield curve. This is the curve indicating how at the rates can vary within the holding period. If the curve is flat, then the rates are small. It is crucial for the borrower to understand this to make the necessary comparisons.

Consider the Adjusted Mortgage Rates

In case you don’t intend to stay long in a  house and intend to sell it before the first rate adjustment, then you shouldn’t overthink about the interest rate. If you intend to stay on a permanent basis, then you have to be prepared for the rate explosion after the initial period. It is necessary that you factor in the no change and worst-case scenarios in your consideration.

The interest rate is a major consideration when choosing a mortgage loan. It is even more crucial if it is adjustable. Take your time to learn about the interest rate movement before making a decision.