Zeus Gazette

Archive for December, 2017

Changing Your Car Wrap: When to Do It

Categories: Marketing & Sales
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A car wrap being put on a carCar wraps for trucks, vans, trailers, or buses have taken the advertising industry to another level. One great thing about the car wraps in Fort Worth, Texas, is the ease of changing them when the contract ends or when you want a little change. It is easy to be confused about the right time to change them.

To Highlight Changed Situations

Imagine you have the car wrap already on your vehicle and then your business gets a prestigious award. Awards increase the value of your business and are likely to grant you more clients.

In such a scenario, it makes sense to get another car wrap that includes this major accomplishment to get more clients and indicate consistency on your end.

Amend or Complete Overhaul?

Admit it — there will come a time you’ll need to change your car wrap. When this time comes, it is important to remember consistency in your design elements. Do not alter the key elements of your original car wrap design.

The public should see a different message, but the design should be consistent with the previous car wrap. You could display a different message, but the car wrap color and layout offer consistency to your message.

Seeing your car wrap daily can make it look boring, but think about it. How many people see your car wraps in Fort Worth, Texas for the first time in a day? Quite a number, right? It is for this reason you installed the wrap in the first place.

Even the customers who have seen your car wrap need to see it over and again so the message sticks, and you will be the first person they contact when they need your services.


How Digital Marketing Affects Businesses

Categories: Marketing & Sales
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Man holding a 3D ball with Digital marketing sign in the middleDigital marketing is an important tool used by many organizations to build their brand. The Internet and social media have changed how brands connect with their customers on a daily basis. According to forbes.com, the top marketing channels in 2016 was email, social, online display and retargeting, mobile, and search. With such a strong demand for digital marketing, vonazon.com explains that many organizations are offering online marketing support solutions.

Digital marketing can be beneficial to your organization in many ways, and here are three that can benefit your company:

More brand recognition

One important element of any digital marketing campaign is brand visibility. Customers have to know about your brand. A good place to start is social media. Social media platforms are a good way to connect with people, as it is where users will post about things of interest to them. Every day there are approximately 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. This is a good way to get people to talk and bring visibility to your brand. By properly targeting customer on social media platforms, this will improve recognition of your organizational brand.

Higher traffic to company website

With higher brand recognition, this usually leads to higher organic traffic to your website or social media platform. The more traffic is generated to your website the more likely people will engage your services or share the information contained on your website to someone who they feel may need it. This is similar to potential customers walking in the front door to ask about your services if only they are coming through the Internet. This creates potential organic customers who are willing to pay for your services.

Increased conversion rates

With more interest thru both website and social media platform, you have the chance to interact with people and create a personal relationship with them. This effort helps people see your organization as being a trustworthy and credible service provider. Most of the time, a strong personal connection helps convert more people into customers.

The Internet has changed the way organizations connect in the digital landscape. With a good digital marketing plan, your business and your brand can benefit in the long term.


Defining Telemedicine and its Applications

Categories: Computers & Technology
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a doctor speaking with patient using telemedicineThe rise of the Internet has completely changed the way we do things. The ability to communicate across large distances has allowed us to interact with each other in ways people never thought possible.

The impact of the Internet has left little untouched and has even revolutionized the field of medicine in the form of telemedicine.

Defining Telemedicine

Telemedicine is the use of telecommunications technology to provide patients with healthcare from a distance. People often use this in areas where access to medical services is inconsistent or in emergencies where no other health professional is available to provide a personal diagnosis or treatment.

Leading telemedicine firms and companies offer so-called “store-and-forward” solutions that allow companies to forward a patient’s medical data to another healthcare provider at a different location.

Applications

People can use telemedicine to provide a variety of treatment options. For example, a doctor can conduct remote consultation sessions with patients using teleconferencing. Healthcare workers can remotely track a patient’s health data from a distance through monitoring applications and hardware.

While rare, there have even been cases of successful remote surgeries performed on patients through the use of robotic arms remotely controlled by the surgeon.

Accessibility

The increased accessibility of medical care brought about by the use of telemedicine has greatly improved the lives of patients in various ways. Whereas a visit to a specialist healthcare practitioner in years past would have necessitated expensive trips to and from the specialist’s location, ready access to telemedicine has eliminated this need and saved patients time, money, and even their lives.

People can expect the new treatment options made available through telemedicine to help alleviate growing pressure on the medical system brought about by the increasing prevalence of chronic diseases and an aging population.

With the constant improvements in technology, we can expect telemedicine to become even more prevalent in the future.


All the Reasons You Should Buy a Used Car

Categories: Classic Cars
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A vehicle store

A vehicle storeWhen it comes to buying a car, the first thing that many people think of is getting a loan for a brand new vehicle. Many don’t even entertain the thought of checking out other possible options, such as a pre-owned automobile.

While it’s totally up to you to buy a new one, you shouldn’t discount the benefits of buying a secondhand car. This is especially true in Auckland, where you’ll find used cars that are nearly as good as brand new automobiles, but at an affordable rate. Affordability is only one of the many other reasons they have quickly gained momentum. Here are some of the others.

Far lower value depreciation

Whenever you buy a new car, it depreciates the moment you drive it away from the dealership. Once you’ve put in about 56,000 kilometres on it, it would have already depreciated more than 50 percent.

That’s how quickly you lose when you invest in a brand new car in New Zealand, the country with the highest depreciation rate. A pre-owned car will still depreciate but not as much as a brand new car.

After a few years, you can still sell the car at nearly the same amount you paid for it. You also don’t have to pay much for a relatively new car, and it would still have the same performance as a new model.

The greener, eco-friendlier choice

You could also choose electric or hybrid cars. These cars may seem to cost much initially, but all of these will reveal their worth in seven to eight years.

You could always go for the more environmentally-friendly option or a used vehicle that suits your budget. When you purchase a used vehicle, you can check its condition to see if its condition meets the requirements and have features that do not harm the environment.


Here Are 3 Car Maintenance Tips Every Pro Knows

Categories: Classic Cars
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A car undergoing maintenanceOwning a car is not just all about conveniences; it comes with lots of responsibilities too. Unless you give your vehicle the care it needs and deserves, you will not enjoy it for long. Here are easy maintenance tips that every car owner should know:

Always use OEM parts

When you need to replace a car part, it can be tempting to rush to the Internet to find the cheapest parts on offer. That is alright, as long as those parts are from the original equipment manufacturer, also known as OEM. Otherwise, it is much wiser to head to a reliable Nissan parts dealer in Auckland like K.D. Auto Spares when you are not sure you are getting the genuine item for your Nissan online.

Ditch the DIY car wash

What could be wrong with washing your car yourself? A lot. Washing your car at home may seem like the safest, cheapest car maintenance task, but it is really not. Every time you wash your car, you lose up to twenty times as much water as would have been taken up in a professional car wash. That is not even the worst part. Every single DIY car has left significant scratches on your ride’s paint job.

Clean your battery

Your car’s battery determines whether your car will run smoothly or not. In fact, a few specs of residue on your batteries terminals can make your car fail to start. So once every few months, check whether the battery needs some cleaning. If it does, remove it from the terminals, clean and rinse the posts, wipe them dry before putting the battery back.

Simple routine maintenance tips can save you the trouble of incurring significant bills from the mechanic. Make them a habit, and you can keep your car in good shape for long.


Discreet Teeth Straightening with Incognito in Weybridge

Categories: Healing Arts
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Incognito bracesAdults with crooked, gapped or misaligned teeth often reject teeth straightening treatment because they are under the false impression that traditional metal braces are the only option. Fortunately, and still unbeknownst to most people, there are plenty of discreet teeth straightening treatments available, and nothing can quite compare with Incognito.

Incognito is a brand of lingual braces that can achieve teeth straightening in the most discreet way possible. Unlike regular braces, lingual braces are cemented to the back of the teeth, behind the tongue, where they are completely out of sight. Incognito in Weybridge is suitable for children, teenagers and adults and can be found at specialised dental practices, such as Weybridge Orthodontics.

How does it work?

Lingual braces involve a much more technically complicated procedure than traditional braces. Because of this, there’s a slightly longer waiting time between the start of the treatment planning and the braces are actually being fitted behind the patient’s teeth. Incognito treatment is also a bit more expensive than regular braces, reflecting the bespoke nature of the treatment.

After the fitting though, the braces work just like regular braces. Like any teeth straightening treatment, there is some initial discomfort as the mouth gets used to the brackets. However, this adjustment period is not very long and patients tend to get used to the braces fairly quickly. In the first couple of days, patients may experience a certain amount of lisping, but this will ago away as the tongue adjusts.

After the initial placement, patients are expected to visit the dentist for adjustments and maintenance; however, these visits do not need to be very frequent.

Caring for lingual braces

Just like regular braces, Incognito in Weybridge requires a certain degree of special care, especially immediately after the placement of the braces. Patients are advised to eat soft foods during the beginning of the treatment and should brush their teeth regularly, ensuring that food remains are not trapped behind the braces. This can be quite tricky, but a dentist and dental hygienist will provide the patients with plenty of care instructions at the start of the treatment. Moreover, the dental staff will always be available to offer extra information and a check-up if needed.


Travelling Made Personal in the Modern World

Categories: Budget Travel
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a woman alone in her car, reading a mapTravelling in the modern world is more than just convenient; it is personalised. This, of course, means different things for each person — and that is the point. No one will have the same experiences while travelling, even if you are travelling together. A holiday in New Zealand can prove to be quite the journey.

Hidden Gems

One of the conveniences offered by Auckland is the abundance of car rental options. In the city alone, you can rent a car to take you to some of the best spots. If you extend your travel to the whole of New Zealand, you might discover a few hidden gems along the way.

There are hidden pools and small cafés to visit as well as plenty of memories to capture. Whether you are with the family or a handful of friends, the breathtaking photographs you take will be nothing compared to the experience.

Overcoming Limitations

While not everyone is ready to jump into travelling and experiencing new things because of fears such as agoraphobia, modern conveniences can now give one an alternative way to ‘travel.’ Take Jacqui Kenny, for instance.

While she is an agoraphobe, she has managed to explore the world through Google Street View — and she has done a bit of travelling herself to attend an exhibition of her photographs in New York.

Up next, she is planning to fly home to Auckland from the comforts of London, which she has called home for more than a decade.

A Test of Patience and Resourcefulness

No matter how much of a planner you are, things can go wrong along the way. It’s up to you to work around the challenges that arise and make the most of a bad situation. It can be a great learning experience if you know how to adapt.

There are different ways to travel, and each one is enjoyable in its own way. Make the most of your journey by collecting experiences.


4 Things a Makeup Artist Can’t Live Without

Categories: Arts & Entertainment
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Makeup artists equipmentWe call makeup artists “artists” for a reason. They help men and women look their best and are experts on highlighting a person’s best facial features. However, they do need a little help sometimes, which is why they rely on some tools in their arsenal. Below are just some of the things that makeup artists have to bring with them to work, according to PJS Beauty Salon Equipment:

1. Cotton Buds

Cotton buds are a makeup artist’s best friend. They use them both to apply makeup and fix makeup mistakes. A cotton bud moistened with water or setting spray can help spread concealer evenly in areas that need full and seamless coverage, as well as put eyeshadow on the lids.

A cotton bud dipped in micellar water can erase winged eyeliner mistakes and similar makeup looks that are challenging to create.

2. Primer

Primers are essential to makeup artists because they need them to turn their clients’ faces into a flawless canvas. Some people have larger pores than others or suffer from acne or bumps and irritations, which will make makeup look uneven or patchy on their skin. Primers also help makeup last longer, especially when the client has an event to attend to.

3. Beauty Blender

A Beauty Blender is a godsend to makeup artists because it allows them to seamlessly blend products onto a client’s skin, from foundation to contouring cream. A Beauty Blender is a soft sponge that allows makeup artists to smoothly apply liquid or cream foundation formulations onto a person’s skin and blend out harsh lines. The sponge also picks up excess products which prevent caking.

4. Micellar Water

Micellar water has been the secret of French women for decades. This multipurpose cleanser is certainly a must-have not just for makeup artists, but anyone. They can use micellar water to cleanse and prep skin so that it has that nice, healthy glow.

It also shrinks pores and makes skin look hydrated. Lastly, since it erases makeup, it allows makeup artists to make adjustments to their client’s makeup look for the day.


4 Ways to Get the Most Out of Your Tires

Categories: Classic Cars
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close-up of tire in action in highwayWhen cruising on a highway with a new set of tires, you always enjoy the silence that comes with excellent traction. You also know you are safe from any inconveniences that come with a flat tire. But tires wear away as time goes.

The looming question is have you got the maximum value from those tires before you change them? Here are some effective ways ensure that your tires last longer.

Visually inspect them

Some roads may be full of sharp objects, most of which you can’t see when you are driving. As such, you need to check your tires for any cuts and perforations. In case, you find small cuts, drive straight to a tire repair center in Clearfield or any other shop near you. Shadetree Automotive explains that this will prolong the life of your tires.

Proper storage

When the winter is over, you have to change your winter tires. Proper storage of these tires will ensure that they will last longer. Keep them away from direct sunlight and at a constant temperature. This also applies when you are packing your car; make sure you pack it in the shade to avoid too much sunlight on your tires.

Keep them inflated

Experts agree that maintaining proper tire inflation will increase the life of your tires. Check your recommended PSI value and be sure to maintain it. Check the tire pressure at least once a month.

Mind your acceleration and braking

If you have a habit of hard and sudden acceleration from a stop, then that could be eating up your tire. Hard acceleration causes your tires to spin, which wears them out faster. In addition, control the way you apply the brake. Hard braking increases the friction between your tires and the surface of the road, causing premature wear and damage.

When you take good care of your tires, they will serve you for long. These tips will enlighten you on better ways to maintain your tires so you can enjoy a safe a comfortable journey every time.


Follow These Tips for a Safe and Fun Amusement Park Experience

Categories: Arts & Entertainment
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Kids having fun at an amusement parkVisiting family amusement parks in New Jersey is a great way to spend a day bonding with your children. With giant slides and numerous activities to explore, you’re guaranteed hours of fun and excitement. But sometimes, unforeseen incidents can pop up, like a tummy ache after a too-hard splash down the water slide. So if you want to ensure a day without worries at the amusement park, take note of these tips from Casino Pier & Breakwater Beach:

Stay with your child

It’s always best to accompany your child on any type of ride or activity to ensure that all rules are being followed. In water parks, for instance, lifeguards are always on duty, but this doesn’t mean that you can leave your child to swim alone. Always keep an eye on your kids to ensure they’re following the rules, which will keep them and their peers safe. And as much as possible, allow your children to wear life vests added protection.
Understand motion  sickness

Anyone can suffer from motion sickness, especially if you’re under 50 years of age. If you can’t avoid that water coaster ride, eat lightly – but don’t skip meals – to help avoid nausea. If you start feeling queasy, keep your head steady and close your eyes.

Arrange a meeting place

Arrange a central meeting place beforehand to prepare for the unlikely event that a family member gets separated from the group. It’s also a good idea to take a digital picture of your kids before entering the park so you can show it to authorities in case they get separated from you.

Don’t overdo it

The number of rides and attractions in an amusement park can be overwhelming, but it doesn’t mean that you must ignore your body’s signs. Take a rest if you start feeling tired. Get out of the sun, but don’t expose yourself to the cold either. Also, keep yourself hydrated by drinking plenty of water and avoiding caffeinated drinks.