When thinking of ways to promote your products and services, giving away free stuff would be the last tactic to be considered. As costly as it may seem, however, this can actually help you in the long run. Here are some practical yet surprising reasons give-aways can actually help your business.
Give-aways are perhaps one of the best ways to cause a stir and have people talk about your company. Especially for those who are just starting, giving away promotional items like T-shirts, mugs, and other practical items is a good way to advertise and put your business on the map. Even when your brand is already established in its chosen industry, offering freebies such as services and products from time to time can attract more customers and get everyone talking about you.
Everyone likes free products and if your branches start giving these away, then most likely they’ll be sticking with you more than the other companies. This is how customer loyalty mostly works since give-aways encourage them to stick with your brand. Small usable daily items can be bought at a wholesale price, such as blank apparels and pens, which can be printed and handed to return clients or be offered as prizes. Even these kinds of simple freebies can be appreciated by your present clients.
Positive Brand Image
One of the things companies and businessmen value the most is a positive image. Having freebies is a great way to either create one for yourself or maintain your current good standing with your target market. Studies have shown that most consumers tend to gravitate towards businesses like these as a rule of thumb, so keep this in mind and apply this practice.
As a businessman, you should take advantage of every opportunity to grow and promote your brand. These promotional investments not only attract more traffic but also create a good image. Overall, giving freebies can present a win-win situation for both your customers and company.