Zeus Gazette

Archive for November, 2018

Know How to Care for Your Skin Properly and Effectively

Categories: Healing Arts
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Woman worried about her skin

Woman worried about her skinThe growth of the skincare industry shows that people are becoming more conscious about their skin’s health. Men and women are willing to spend on quality products. With this said, many still do not know how to care for their skin properly.

It’s not enough to get the most expensive skincare products. You need to work on the following as well:

Minimize Acne Scars

Acne scars have a direct impact on your confidence and overall appearance. You may shy away from social interactions, as they make you hyper-aware of your acne problem. Not everyone understands that several factors make a person more prone to acne, and they might not realize how their careless comments affect your self-esteem. Procedures such as chemical peel by Clarity Skin help residents in Utah minimize the appearance of scars and improve their confidence as a result. It’s a good investment so you’ll be working with better skin underneath all your makeup.

Choose the Right Toner for Your Skin Type

Some have oily skin, while others have dry skin. There is also a combination skin type. Choosing the wrong toner may exacerbate the oiliness or dryness of your skin, which does more harm than good. Be especially careful when following homemade exfoliating masks, especially if they contain oily ingredients such as eggs or drying ingredients such as lemon. A dermatologist may help you determine the right product for your skin type.

Moisturize and Protect the Skin from the Sun

Winter is not the time to go easy on your sunscreen. Even though it’s cold, the sun may still damage the skin. Skin experts say most people under-apply sunscreen–this should be the first thing you correct. Apply and reapply sunscreen as prescribed. Another product that people under-apply is the moisturizer, which prevents dry patches and makes your skin look healthier. Apply daily and nightly for best results.

You’re better off with a simpler skincare routine applied properly than an overcomplicated routine full of expensive but misused products. Know how to care for your skin before spending money.


Boost Your PPC Performance — Here Are Some Effective Options

Categories: Marketing & Sales
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pay per click conceptThere are different strategies you can use to influence your position on search engines. One of the most effective ones nowadays is a pay-per-click (PPC) campaign. PPC campaigns, unlike organic ones, will give you considerable control over the keyword you will rank for.

They are thus more profitable for your bottom line compared to organic campaigns. There are different PPC campaigns that Denver-based digital marketing professionals experienced in PPC management will recommend.

These have different end goals and strategies designed for various businesses. Here are the three most profitable PPC campaign types.

Branded Campaigns

These campaigns involve a bid for a branded keyword so that a company ranks for its website’s name. Branded PPC campaigns have high conversion rates since clients will assume some level of brand familiarity.

They also allow you to link direct traffic with specific areas of your web pages where you can boost the chances of conversion and increase your ROI.

Remarketing Campaigns

PPC remarketing ads allow you to leverage the immense display network on Google to show relevant ads to clients who visited your page but left without taking a particular desired action.

They are a perfect option for companies, which want to boost their brand’s awareness. Remarketing campaigns are also ideal for convincing target leads that require more time to convert.

Offer-Based Campaigns

These ads are designed to increase the leads for your business and expand your market base. Offer-based campaigns usually take more time to reap results compared with other forms of PPC campaigns but have higher sales.

Middle-of-funnel (MOFU) PPC campaigns work for peak sales periods, while top-of-funnel (TOFU) ones are efficient during other seasons.

A PPC campaign does not end after you pick the ideal type from the above for your company. The management company you work with will continue collecting different metrics as your campaign runs. These metrics will help you evaluate the success of your PPC campaign.


Teak Grades Used in Boat Decking

Categories: Informational
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a covered boatTeak trim and decking have been the gold standard for the boating sector for ages, and they still are. Renowned for its ability to hold out to harsh sea conditions, teak has a deep color and gorgeous grain, which makes it remarkably attractive.

It is also non-skid even when wet, hence boosting your safety onboard. Picking the teak for your boat decks in Rockport is not easy. Many unscrupulous deck builders will fleece you with synthetic teak and other products which closely resemble teak. Here are the three grades of authentic boat decking teak.

Grade A

This is the highest teak quality and comes from the heartwood found at the very center of the tree. Grade A teak has a uniform color. It is also oily to touch, weather-resistant and durable. Though costly, this is the best option you have for your boat’s deck.

Grade B

Harvested from the teak tree’s outer heartwood, this grade is not as high in natural oils as grade A teak and has a more uneven grain and lighter color.

Grade B teak is treatable using oils, and then sealed to enhance its efficiency for boat decks. Although not as durable as grade A teak, it makes an inexpensive option for boat decks.

Grade C

Harvested from the teak’s outer sections and young trees, grade C teak is less dense and softer compared with grades A and B. It is prone to damage from harsh elements. Although you can treat it to enhance its qualities, it is not routinely used for boat decks since the treatments needed are costly.

These grades of teak are the most expensive hardwoods you will get for your boat. With the right teak choice and when properly maintained, however, your boat’s deck will last for at least twenty years. It is hence essential to ensure the teak your builder uses is worth its cost.