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Leveraging Interest and Intent in Keyword Research

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SEOAccording to an expert on SEO from Denver, certain search terms represent varying degrees of intent and interest. You can use these search words as keywords for your sites.  By strategically scattering relevant keywords among your web pages, you'll make it more likely for potential customers to find you. Thus, using keywords would not only improve your site's search ranking, but it can also boost conversion rates.

Here's a guide on what type of keywords you can use to grow your client base:

Brand Terms

People who already know who you are and what you can do will likely input your brand name in search engines. These people are also the easiest to convert. Using these keywords may not attract the most traffic, but they do deliver the best conversion rates for both natural search and paid advertisements.

Product-Related Keywords

These are the search terms related to what your brand offers and what it can do for customers. Depending on the diversity of your products and services, this may turn out to be a long list. People who input these in search engines are further up the sales funnel and will need more effort to convert. You’ll need to win in this category if you want to boost traffic and conversion numbers.

Audience Search Terms

This list covers all types of terms that your intended audience may be looking for. The impression volume potential is high, which makes it enticing to target. However, it can cost more and may create a lot of traffic with low conversions. This category aligns with traditional targeting, which bases results on the peoples' interests.

Competitor Keywords

A couple of years ago, competitor search terms provided high conversion rates. However, Google changed its quality score parameters, which makes it almost impossible to get good value cost per click in this category. If you have the resources and are trying to eat into the market share of a certain competitor, targeting these terms are still a viable option.

These are some of the keywords to consider when it comes to targeting specific terms based on intent and interest. By choosing your keywords carefully, you'll not only attract new customers but retain their loyalty as well.

Understanding the Digital Technology Used When Printing on Vinyl

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Vinyl printingWhen looking for a company to do a boat or vehicle wrap for you, it pays to have a little understanding of what to expect. This will help you settle for a shop that will provide quality service and results.

There are two types of wraps or covers: pre-cured and digitally printed. Pre-cured wraps come in various textured films and solid colors. The digitally printed wraps are designed on a computer before being printed using wide format printers. Rockwallsignsandwraps.com shares some information about the technology used in today’s vinyl printing industry.

Solvent and Eco-Solvent Printers

These printers use extremely sticky solvents or eco-solvent inks. They saturate vinyl with a substantial amount of ink that needs time to dry. Without the right amount of time to dry, wraps printed using these printers are highly prone to failure. Lamination of prints without adequate time to dry makes them appear bubbly and hazy. A minimum of 2 days is necessary for the print to dry off before lamination for a good wrap.

Latex Printers

Latex is the latest technology in the world of vehicle wrapping. Latex printers use inks that are less abrasive than solvent and eco-solvent ones. They have multiple fans and high-powered heaters that allow for a completely dry wrap. Because the composition of latex ink is naturally flexible, it is the best option for vinyl that needs to stretch and conform.

Ultra Violet Printers

UV printers are ideal for window graphics and signage. They are not used for vehicle wraps as the ink becomes brittle when it dries after undergoing curing under UV light. Stretching vinyl that is printed using these printers increases the risk of ink cracking beneath the laminate.

Vinyl printing is indeed a remarkable technology that benefits the world. Look for a shop that offers quality printing and vehicle wrap services in your location. Choose one that uses genuine inks to ensure the quality and longevity of the print.

Effective Strategies That Will Get Your Agency Droves of Finance Recruits

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A person doing finances A significant number of candidates are turning down offers from finance recruitment agencies. Candidates are voicing out that the compensation does not match expectation. It is common to find that the potential candidates accept offers from other organizations or counter-offers from their current employers. Another reason that contributes to offers being turned down is the demands of the new position. As an agency striving to circumnavigate this problem, you need to employ the strategies below.

1. Offer Competitive Salaries.

For you to figure out the kind of salary that would attract potential candidates, you may need to do a comprehensive salary survey. This includes consulting fellow recruiters, going through job forums, visiting sites that advertise jobs in the finance sector, and joining Facebook groups. Make sure their membership consists of those who picked up careers in finance, allowing you to compare market rates for various positions. You will then want to offer a salary that matches their expectations.

2. Know Your Candidate.

It is vital that you can establish what drives candidates to pick a particular job. You can achieve this by asking this kind of question as you interview candidates. Aside from the salary, try to find out other significant factors (i.e., work flexibility and career development), which influence their decision.

3. Offer a Deferred Salary Hike.

Shortly, it might difficult for you to match the salary expectations of certain candidates. To get their attention, you will want to promise them a wage hike after a certain fixed period. You should also let them know that the increase will be subject to them proving their value to your firm.

The above strategies will help you beat the competition and get the best candidates out there. However, you should be careful of offering salaries that surpass the budget because you might lack the ability to pay up in the future.

Commonly Neglected Areas of Business that Need Attention

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Business Managers Checking DataOperating your own business is not the same as planning it. In the early stages of planning, everything seems enough to accomplish, especially if you are the type who sticks to a solid and detailed plan. When you are right in the middle of the actual implementation, however, things may look and feel different.

When you are that busy, you tend to neglect or forget some of the things that are no less important. And such neglect may already be affecting your business without your knowledge. Here are some of those aspects of a business that need closer attention.

Performing and nonperforming employees

The danger is that you may not reward or even show any appreciation for specific employees who are the backbone of your operations, and you fail to see how the non-performing employees are weighing the entire company down.

It is time to pay closer attention to the people who work for you. Spend more time evaluating their performance and talking to your managers, supervisors, or team leaders.

Lighting and signage

When was the last time you looked at the signage right above your door? It may already be faded or yellow with age. Some of the lights may not be working. Not only does this make your business look bad, but it also compromises safety.

Get in touch with a professional offering commercial lighting to Florida businesses, such as AMPRO, and see how you can transform your place of business to take care of your image.

Online activity

Building a website and paying for SEO is not enough. You have to be an active member of social media. You have to know what listings are best for local markets. In short, you have to be digitally perceptive and know what is going on with social media at any point in time.

People could be having a field day bashing your product, and you do not even know about it. Or someone could be asking a question about your services through Twitter, and there is nobody there to answer them.

As an entrepreneur, you know you are not one to micromanage. At least you have to know what is going on around your business.

The Appeal of Long Locks

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Woman With Long HairFor men and women, the trend to wear the hair long has been on the increase. Hairstylists now give their clients the option to style their hair long in various ways. Though both sexes have the option, it is mostly women who choose to have long locks, while most men opt for shorter hairstyles.
For some, the length of their hair is not enough, and they want thicker longer locks. Hair experts say many of them now choose to use human hair extensions to get that look instantly.

Why long hair?

Researchers from the University of South Brittany in France found that men are almost twice more likely to prefer women with shoulder-length hair compared to women with shorter locks. The researchers cite several reasons why this is the case: men may see long hair as a sign of good health and even genes. To them, women with longer hair look like they could bear healthy children.

Psychological Factors

Modern culture classifies hair length as a loose form of sexual dimorphism. It means one of the major things that differentiate both sexes. Colloquial knowledge puts it that women have long hair and men have short hair. Some men may have long hair, but this dimorphism ensues.

Evolution or tradition?

Deep inside, humans are still hardwired to procreate, and men will actively seek mates that can bear them healthy children. Numerous studies have shown that long hair among women is one of the several things men consider as sexually attractive.
Long hair for women is more of a traditional route. It’s an enduring standard of beauty for thousands of years, and it still is today. Women’s hairstyle trends may come and go, but the appeal of long, wavy locks is here to stay.

How Innovative is Your Storage System?

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Boxes in the shelves of the warehouseYour business is growing so fast that your current premises are seemingly turning smaller with time, especially because you need a safe and adequate space to keep additional stock and paperwork. And you are now planning to relocate to a larger office, workshop or warehouse.

But have you stopped and considered that using innovative storage and material handling solutions could save you the hustle and unnecessary cost of moving to a new premise?

If you have a knack of storing files and stacking stock to keep them safe and easily accessible, what you need is to find an efficient self-storage system, such as longspan racking or shelving, like those provided by Containit Solutions.

But it is not enough to have a good storage system. How well you maximise your business’ self-storage unit is key to optimising your storage space.

What is the distance between the storage units?

Using racking systems is a good way to organise things in your warehouse, workshop or office. But you should leave adequate space between parallel racking units to access your stored items easily while following regulations for workplace health and safety.

It is important that you also put the items you often use at the front to avoid disarranging your storage unit, and to minimise the time you take accessing your stored items.

How organised are your storage units?

Using storage boxes is a good idea to keep your storage units well organised and free from unnecessary clutter, but you should ensure you use sturdy boxes, as they are more durable, and can endure constant movement with minimal wear and tear.

If the boxes are of uniform size, you will find it easy to stack them and optimise every level of your racking system. Use labelled hanging files in place of storage boxes to store paperwork for easy accessibility. It is also important you keep an inventory of all your stored items.

Contact a trusted and experienced provider of longspan shelving products and other quality, innovative solutions for storage and materials handling in offices, warehouses and workshops to explore options for maximising the capabilities of your self-storage unit.

How Do You Improve Your Online Value Proposition?

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Businessmen looking to a laptop screen discussing strategy

The value proposition is just a handful of sentences, but these can make or break your company. It differentiates your brand from the competition and provides potential customers with an idea of what you do, who you are and if they can benefit from choosing you.

A digital marketing agency in NYC Coforge Marketing can help you with this in your business. Here are some strategies that can contribute to improving this aspect of your business.

Know and Show Your Value

Some companies do not know who they are and take a general approach to creating and implementing their value proposition. This strategy may get you somewhere, but you may hit a stagnant point where you are in the middle, not bad, but not great.

Take a top-down approach to analyzing your brand; identify your strengths and weaknesses. With this knowledge, determine which products or services suit your company and your target audience.

Understand the perceived value of customers about your business; once you do, you have a competitive advantage and can build a loyal following.

It Helps to Quantify

If your company sold 5,000 pairs of shoes in a month or helped 1,000 clients reach the top of a search results page, say it. People want to see numbers; words can only get you far enough, but once your audience sees substantiated proof of your value, they are likely to believe it. 

Data plays a big role in determining your value proposition, and what you can do for customers. Monitor certain metrics that are relevant to your niche and use these to convince your market to choose you and stay loyal.

Clarify Your Value in the Copy

Whenever a potential customer visits your website or social accounts, they must know what your specialization is. This is when the copy must deliver; it must contain the keywords and your main selling point.

These tactics enable you to create and implement a strong value proposition. The latter allows you to build a more powerful brand that people can relate to and rely on.

The Cloud: How this Century’s Data Collector Enhances Your Business

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Cloud Storage SymbolCompanies of all sizes value the flexibility and adaptability of the Cloud. According to a recent survey by 451 Research, around 60% of major enterprise workloads will run in the Cloud by halfway through 2018. When enterprise resource planning (ERP) processes are made easier through technology, a business is likely to flourish.

Minimising Human Error

ERP is like the central nervous system of every company. It stores information and makes this data available to those who need it. Cloud-based ERP systems take tasks that are both time-consuming and expensive to manage and provide you with tools to allow you to better meet the needs of your clients.

Appointment scheduling, customer relationship management (CRM), sales, recruitment and accounting are a few business areas that are highly dependent on bookkeeping and data storage. With the Cloud, there is no more need for employees to go back and forth from each office to retrieve documents. Just one click on the Cloud will direct any important information from the system to the employee.

Security is Fashionable

Many Cloud systems are communal, which gives the impression that your data in that virtual sphere is insecure. Data, however, is even less secure when dealt with physically. All offices and workstations are vulnerable to theft — storing data on technological platforms lessens the risk file breaches.

Since data centres are not foolproof, it is important to employ an IT professional who is knowledgeable in dealing with Clouds. Although it might make some business owners dubious, entrusting your Cloud to an outsourced provider will give you more accurate and efficient system processes. Cloud professionals know that data should be protected by hack-resistant software and require authorised access to increase security and lessen the risk of intrusion. Security is what you need for your company, and Cloud professionals will provide you with just that.

The Cloud has revolutionised the way businesses get work done, making it the de facto IT infrastructure. The more a company strives to lessen the risk of information breaches, the more trustworthy it will be as a business.

Trends in Visual Content Marketing for 2017

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Youtube On A Laptop

When you implement visual content properly, your brand can be immensely popular. Content, such as videos and infographics, can engage and attract audiences to your website. A survey states that from 2015 to 2016, the use of visual content increased by a whopping 130%.

Visual content is a powerful tool in marketing because digital agencies, including SWELL, agree that it tells stories about your brand more effectively than text. If you want your target audience to remember you, not only do your materials have to be colorful and pretty, but they also have to represent your brand well.

Here is a list of this year’s trends in visual content that are sure to attract and resonate with your audiences.

Virtual and Augmented Reality

The use of VR now transcends gaming, as there has been an influx of its use in videos recently. The technology engages audiences and immerses them within the brand’s story, giving consumers a taste of what’s to come.

Another popular choice would be 360-degree tours of facilities, which can offer a unique experience for audiences.

Both are big investments in terms of cost, but these also offer consumers a new way to see and interact with your brand.

Color Surge

If you’re thinking of adding a pop of color into your visuals, why not use movies as your guide? Think “The Grand Budapest Hotel,” ”La La Land,” or “Moonlight.” Thanks to cinema, color in branding is becoming a trend. Push the boundaries of your color palette and let these tell your brand’s story.


Show real people in your content. Whether you’re looking through stock images or a selection of your own, find something that is true to your core values, mission, and vision.

New Naivety

Forget polished curated images. Instead, go with raw, real images. This trend is all about embracing candid visuals: spontaneous, playful, and uncomfortable.

Your brand has a story to tell. Deliver it in a way that’s not only engaging, but also genuine. And look to trends that best “speak” to your audience.

4 Smart Ways to Improve Traffic to Your Business Website

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Web Traffic ChartWith the proliferation of websites on the Internet, the competition for traffic has never been higher. Here’s how to make yours stand out.

Post Great Content

The content you post defines your site and visitors want to see something fresh, relevant, and interesting. So, spare time to examine the posts that your website currently has and take down all the stale and outdated ones. Work with a London SEO company like Improve My Search Ranking.com to develop content that ranks highly on search engines to boost traffic flow.

Improve the Speed of Your Website

A slow site is an instant turn off to visitors. As such, the faster your site is, the higher it will rank on search engines. If yours takes more than five seconds to load, it is time to do something about the speed. De-clutter your site to lighten it up. Avoid posting too large files, pictures, and videos as well.

Keep Your Site Simple and Attractive

Consult a professional web developer to design a site that is interesting to look at; keep it simple for smooth user navigation. Organize the written content neatly into titles, subtitles, and paragraphs to make it easy for visitors to read it. In addition, the pages should have consistent graphics and pleasantly blended colours.

Write Guest Posts

When you create your website, you may find that you have only a small number of visitors initially. An effective way to quickly increase traffic is by guest posting on a website that has more visitors than yours. Once visitors to that site read your work, they may click over to your site and give you a whole host of followers.

The explosion of websites on the Internet might make it hard to attract and retain traffic on your website. Take extra measures to ensure that your site is highly attractive to users.

With some ingenuity and hard work, you can have more people visiting your site in no time.