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Boost Your PPC Performance — Here Are Some Effective Options

Categories: Marketing & Sales
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pay per click conceptThere are different strategies you can use to influence your position on search engines. One of the most effective ones nowadays is a pay-per-click (PPC) campaign. PPC campaigns, unlike organic ones, will give you considerable control over the keyword you will rank for.

They are thus more profitable for your bottom line compared to organic campaigns. There are different PPC campaigns that Denver-based digital marketing professionals experienced in PPC management will recommend.

These have different end goals and strategies designed for various businesses. Here are the three most profitable PPC campaign types.

Branded Campaigns

These campaigns involve a bid for a branded keyword so that a company ranks for its website’s name. Branded PPC campaigns have high conversion rates since clients will assume some level of brand familiarity.

They also allow you to link direct traffic with specific areas of your web pages where you can boost the chances of conversion and increase your ROI.

Remarketing Campaigns

PPC remarketing ads allow you to leverage the immense display network on Google to show relevant ads to clients who visited your page but left without taking a particular desired action.

They are a perfect option for companies, which want to boost their brand’s awareness. Remarketing campaigns are also ideal for convincing target leads that require more time to convert.

Offer-Based Campaigns

These ads are designed to increase the leads for your business and expand your market base. Offer-based campaigns usually take more time to reap results compared with other forms of PPC campaigns but have higher sales.

Middle-of-funnel (MOFU) PPC campaigns work for peak sales periods, while top-of-funnel (TOFU) ones are efficient during other seasons.

A PPC campaign does not end after you pick the ideal type from the above for your company. The management company you work with will continue collecting different metrics as your campaign runs. These metrics will help you evaluate the success of your PPC campaign.

Hold a Corporate Event to Celebrate Company Milestones

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Celebrating a Company Milestone

Celebrating a Company MilestoneImagine that you are now ending a long marketing campaign to promote your latest product. Your company came up with a TV commercial, into which your dedicated employees have put a lot of work. How will you mark this milestone? Celebrate your successes, of course!

Why Your Company Should Celebrate

There are many reasons to celebrate company achievements. If you need to do it with a party, that is perfectly alright.  Fast Company says holding company celebrations motivates your employees to work harder. This is because you show that you value the things they have achieved for the company, and don’t consider their efforts as just part of day-to-day activities.

Company celebrations also allow your employees to relax between major projects and further strengthen their relationships with each other and with the company.

How You Can Celebrate Your Company’s Milestones

One way you can celebrate your milestones as a team is by holding a corporate event. A corporate event is just the right thing to hold so your employees and clients will remember your company. It allows your people to feel the culture of the company, which may be about fun, family, or camaraderie.

Corporate events also provide an opportunity for you to recognize the hard work that employees have put into completing projects, such your new TV commercial, for instance.

How to Find a Corporate Event Space

To hold such an event, you have to look for a corporate event space, such as those New York offers. Find a place to hold a corporate event during the weekday. Make sure that the space is big enough to accommodate your employees and all the other people attending your event.

Though corporate events might be a bit expensive, its returns come in the form of more dedication from your employees and recognition from your partners and clients. It helps foster loyalty and dedication in the coming years.

3 Surprising Reasons Businesses Should Offer Freebies and Give-aways

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giveaway bottle openersWhen thinking of ways to promote your products and services, giving away free stuff would be the last tactic to be considered. As costly as it may seem, however, this can actually help you in the long run. Here are some practical yet surprising reasons give-aways can actually help your business.

Generates Word-of-Mouth

Give-aways are perhaps one of the best ways to cause a stir and have people talk about your company. Especially for those who are just starting, giving away promotional items like T-shirts, mugs, and other practical items is a good way to advertise and put your business on the map. Even when your brand is already established in its chosen industry, offering freebies such as services and products from time to time can attract more customers and get everyone talking about you.

Entices Loyalty

Everyone likes free products and if your branches start giving these away, then most likely they’ll be sticking with you more than the other companies. This is how customer loyalty mostly works since give-aways encourage them to stick with your brand. Small usable daily items can be bought at a wholesale price, such as blank apparels and pens, which can be printed and handed to return clients or be offered as prizes. Even these kinds of simple freebies can be appreciated by your present clients.

Positive Brand Image

One of the things companies and businessmen value the most is a positive image. Having freebies is a great way to either create one for yourself or maintain your current good standing with your target market. Studies have shown that most consumers tend to gravitate towards businesses like these as a rule of thumb, so keep this in mind and apply this practice.

As a businessman, you should take advantage of every opportunity to grow and promote your brand. These promotional investments not only attract more traffic but also create a good image. Overall, giving freebies can present a win-win situation for both your customers and company.

Make it Thrive: Things to Remember When Building a Company Culture

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a team of professionalsA company is not a company without its people. And the people behind the business help shape its future. This can only happen if your business has a company culture. Cultivating culture is one of the things that you should prioritize, as it actually contributes to the way your business’s identity is shaped.

The beginnings can be challenging, but you need to do it. If you are looking for some ways to make this happen, you are reading the right article. Below are some of the pointers that will help you start a culture that is good for your people.

Come up with bonding activities

It may not be a priority, but making friends is among the things that make a workplace valuable. Don’t just let your employees work and work and work. Let them have fun every once in a while. If you may, you can book a bar in Markham, ON and invite everyone for a night of fun. Interest-based activities, such as museum trips and bowling, can be considered.

Set an example

Your company’s culture will not set off if you do not embody the valuable principles. Your employees will need someone to emulate. Don’t just talk about it; live it. So if you want to build a culture of punctuality and reliability, start with yourself. Go to work early. Make sure that you meet all the deadlines.

Involve everyone

In the corporate industry, inclusiveness is a currency. It is among the things that make an employee stay. So, you need to be fair with your judgments and dealings with your employees. If you are building a program, you have to make sure that everyone is involved—from the top management to the administration staff.

Starting a company culture should not stress you out. Think of it as raising a kid (that is if you have a child).

Can Businesses Express Political Opinions and Views without Losing Customers?

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Coworkers Having Discussion

Coworkers Having DiscussionA location can get a good or bad image depending on what it highlights as its main service or attraction. The same is true for a brand. You could be known as an eco-friendly company if you make it known that you support nature conservation. You can also align yourself with one political party with just one post.

It’s important to construct an image that helps in building your brand instead of destroying it. Take these reminders seriously before you post:

Strong Opinions Have a Time and Place

When a controversial topic is being discussed, participating in the discussion can give you some clout. However, if you do it in poor taste, you might find yourself facing a backlash. This can easily sour your brand’s image and because it’s such a hot topic,your search engine optimization team in Denver will have to actively work hard to make sure you land on your feet.

Express Your Views Politely

When you decide to lean towards one strong opinion instead of staying neutral, it’s best to talk about it without resorting to unprofessional tactics. Most brands would prefer to stay neutral, but things get a little more complicated if you have been friends with a prominent figure in the past. Remember that this might affect your customers, especially if you are not aligned with their political views. Continue to treat people fairly regardless of their bias, so you’ll continue to be viewed as a professional brand.

Apologize if Necessary

The confidence of customers in a company is measured in their level of satisfaction. There is no perfect company, and despite your SEO and marketing efforts, you may still be gaining more negative reviews than positive ones. It could be because of failure to respond to things in a timely manner or neglecting customer needs. If there was an error on your part, don’t be afraid to apologize. Customers are willing to forgive more if you admit to what you did wrong.

All companies are expected to maintain a level of professionalism if they want to keep a positive image. Think first before you ruin all your hard work with one post.

What to Consider When Expanding a Restaurant

Categories: Informational, Marketing & Sales
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Chef holding a dishSetting up a successful restaurant business is a great achievement, but once your little restaurant is a success, the question of expansion arises. Expanding your restaurant business can take different forms: service extension, additional menu dishes, or another location. But you should consider these five factors when expanding and growing your restaurant business.

1. Funding

An additional restaurant is expensive, so the primary hurdle is always money. If your first restaurant is doing well, banks and lending companies would be a bit more receptive. You can partner with an investor see a lending company to fund your restaurant expansion.

2. A Proper Business Plan

Expansions require a solid business plan. It should include a solid concept for your restaurant and a target market, the menu and pricing, details regarding human resources and equipment, as well as advertising and marketing. It should be tailored to your new location and suit the target market.

3. Location

A second location presents multiple problems. It should be near your locality so customers would still recognize your brand, but it should be far enough to cover a different target market. You should also study the different zoning regulations, additional permits you may need for that location, as well as the lease and renovation costs.

4. Staffing

A restaurant needs a qualified staff both inside and outside the kitchen. You can promote staff from your first restaurant to the other as long as they are capable — but you need to be sure that the standards of both restaurants can be maintained. You can train staff in your primary restaurant before they continue in your secondary one, or have some of your original staff serve in your new location.

5. Equipment and Food Inventory

Make an inventory of all the new equipment you will need, both in and out of the kitchen. You should inform your suppliers to ensure that everything in the menu stays available.
Expanding a restaurant business can be a daunting task, but transforming your business into a lasting brand is an achievement.

SEO: Putting Companies at the Top

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Man writing in a notebook

Man writing in a notebookThese days, all companies that want to stay competitive need a digital presence. Although the SEO industry has been around for quite a while, some entrepreneurs or companies remain unfamiliar with the term and benefits.

It means increasing a company’s online search ranking by increasing its searchability or visibility online. Search engine optimization (SEO) agencies in Virginia or other parts of the USA can play an important part of any digital marketing campaign. This is done by increasing keywords online that link back searches to the company’s website.  Although this may sound straightforward, an efficient SEO agency must have a clear understanding of Search Engine Management, Google AdWords, Pay Per Click, and WordPress.

What can SEO agencies do for companies?

1. Search Engine Visibility

An SEO agency helps you get the top spot in search engines by improving the content of your website. Creating good, searchable content increase visits to your website or page. This, in turn, leads to better sales opportunities.

2. Right Target Audience

Aside from increasing website traffic, a good SEO company lets you focus on the target audience for your company. Keywords and phrases that are correctly aligned to your business will increase chances of conversion.

3. Measurable Results

A good SEO Agency is able to give a complete and detailed report on your spending. They can effectively measure results through analytical reports. They are able to report website or social media traffic and volume.

4. Recommendations

A good SEO agency is able to give proper feedback and recommendations based on the results of their report. They can give an honest assessment of what are your needs, based on the analytics.

5. Product Knowledge

A great SEO agency gets to know your brand like its own. They are able to combine creativity and dependability. Searchable content involves choosing the right buzzwords to increase visibility.

An SEO company will help you keep up with your competition. A great one will put you ahead.

Why Canadian Retailers Should Focus More on Digital Marketing

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A Businessman Studying A Digital Marketing MapRetail companies in Canada may not find this year to be a favourable time, amid store closures of some major brands and the rising popularity of e-commerce. Experts attribute this gloomy business environment to most businesses’ failure to recognize changing consumer preferences.

If your business is in Ottawa, social media marketing and mobile campaigns can be some of the solutions for this.

Understanding Trends

Toys ‘R’ Us Canada and Sears Canada’s business shutdown illustrated the impact of shifting consumer trends. Willy Kruh, KPMG global chair for consumer and retail, said that launching marketing campaigns tailor-made for millennials could be a solution.

At least four out of 10 young people still live with their parents. Since most millennials prefer online shopping, this habit becomes noticeable to their parents who in turn adopt the practice. By targeting millennials, there is a possibility of connecting with an older demographic at the same time, according to Kruh.

Retailers can achieve this by using some of the digital marketing trends that will be dominant in 2018.

Online Initiatives

Marketing campaigns for social media should be your priority when targeting millennial customers. For instance, Facebook and YouTube are the two most popular websites between July and September 2016 with almost 1.8 billion users and 1.3 billion users, respectively.

This presents a goldmine for possible leads and sales conversions. You can complement your social media strategy with a mobile campaign since most young people now own a smartphone. However, be sure to optimize your website for mobile phones.

A survey showed that almost 60% of users would recommend a business based on the efficiency of their mobile website.


Despite a rocky environment for retailers, Canadian businesses can still endure a tough year ahead by being familiar with consumers’ new shopping habits. This would be possible with the help of a digital marketing service provider.

The Personality of Your Business: The Facets of Branding

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marketing branding design concept

marketing branding design conceptWhen it comes to marketing and advertising, customer relatability is among the most important things to keep in mind. Many brands are quite obsessed with it without knowing that such factor only happens if they invest in another core aspect of marketing: branding.

Branding is your identity; it’s what gives your business a personality and its tangibility. When things about your enterprise are concretized, consumers will find it easy to trust your brand and look at your business with faith.

There are many reasons big corporations, such as Pepsi and McDonald’s, are invested in branding. And you should, too. Here are some things to keep in mind to get started:

The Visual Identity

The visual identity or the logo of your business is the representation of your offerings, mission, and vision. Normally, it should state the offerings and name of your business. That’s how straightforward it should be.

Decide whether the identity will be a logotype or a logomark. Incorporate the typeface of your choice and the elements that will represent your products and its people. Colors for web design and graphic design are also important. You may seek to work with a reliable provider of web design in Utah for this project.

The Voice

You surely want your brand to be relatable yet authoritative. You may also want to be friendly, but still reliable. This is where the importance of brand voice will come in. The voice of your brand is basically the way you use language. If you’re running a business-to-business enterprise, an industry-specific set of jargons will do just fine. If you’re running a food business, on the other hand, you may want your brand to sound warm and friendly.

The Tagline

The tagline of the business is the soul of your commitment and mission. Therefore, it has to be simple and easy to understand. One good example of an effective tagline is Nike’s Just do it!

These are just some of the things to keep in mind when creating your brand. It can be summed up in three words: “Make it memorable.”