A first impression, as they say, often lasts and the same can be said when it comes to online businesses. If your company heavily relies on connecting with potential customers through the web, your goal should always be to make a positive impact as they visit your site.
As such, there are crucial factors you need to keep in mind when establishing the look and feel of your business website. Sievers Creative and other experts list some things you should seriously consider:
1. Make sure your homepage is clutter-free
Nothing drives away a visitor faster than seeing a site that’s full of clutter. People have a short attention span, so you should keep your homepage clean. Use photos and text sparingly and strategically. Your purpose, after all, is to grab people’s attention, not distract them in any way.
2. Remember that users will always swipe or scroll down
With that in mind, arrange your content in an orderly manner so you have something to keep your visitors interested as they look around. Observe proper spacing, color, contrast, and size.
3. Your content should be easy to read
Readability is indeed a big factor. This means picking the right words to highlight and the right fonts that will get your message across. As a reminder, do not use more than three fonts so your site won’t look messy.
4. Your site should be user-friendly
Your design may be top notch but if your site is hard to navigate, you still won’t make any profit. Besides, users will only spend money on your products or services if they are satisfied with their overall experience. This applies to both desktop and mobile users.
In case you don’t have the skills for web designing, you can instead hire professionals to do all the work. In fact, you can always find experts near your location. For example, specialists for web design in Minnesota are always available if you need their services.