Egg McMuffin, meet the Waffle Taco.
Fast food chain Taco Bell announced it is readying for the launch of its national breakfast menu on March 27, which will feature items such as the A.M. Crunchwrap and the Waffle Taco, all designed to appeal to its fan base of younger adults, particularly the men.
Big Bite for Breakfast
The waffle taco and most of Taco Bell’s breakfast menu was originally only a myth, talked about only on the dark parts of the Internet, but now it is a reality. And the chain says their breakfast will be offered until 11 a.m. a half hour longer than the availability of McDonald’s Egg McMuffin, which is only offered till 10:30 a.m.
Breakfast for Two
“We can turn the breakfast conversation into a two horse race,” said Taco Bell president Brian Niccol, noting that Taco Bell intends to be a “strong No. 2” after McDonald’s.
McDonald’s has long been the leader when it comes to fast food breakfasts, with its popular Sausage Biscuits, Hotcakes and other items raking in roughly 20 percent of the company’s U.S. sales. The fast food giant, however, has been facing stiffer competition in recent years, with restaurants such as Starbucks and Subway rolling out breakfast sandwiches as well.