When it comes to marketing and advertising, customer relatability is among the most important things to keep in mind. Many brands are quite obsessed with it without knowing that such factor only happens if they invest in another core aspect of marketing: branding.
Branding is your identity; it’s what gives your business a personality and its tangibility. When things about your enterprise are concretized, consumers will find it easy to trust your brand and look at your business with faith.
There are many reasons big corporations, such as Pepsi and McDonald’s, are invested in branding. And you should, too. Here are some things to keep in mind to get started:
The Visual Identity
The visual identity or the logo of your business is the representation of your offerings, mission, and vision. Normally, it should state the offerings and name of your business. That’s how straightforward it should be.
Decide whether the identity will be a logotype or a logomark. Incorporate the typeface of your choice and the elements that will represent your products and its people. Colors for web design and graphic design are also important. You may seek to work with a reliable provider of web design in Utah for this project.
You surely want your brand to be relatable yet authoritative. You may also want to be friendly, but still reliable. This is where the importance of brand voice will come in. The voice of your brand is basically the way you use language. If you’re running a business-to-business enterprise, an industry-specific set of jargons will do just fine. If you’re running a food business, on the other hand, you may want your brand to sound warm and friendly.
The tagline of the business is the soul of your commitment and mission. Therefore, it has to be simple and easy to understand. One good example of an effective tagline is Nike’s Just do it!
These are just some of the things to keep in mind when creating your brand. It can be summed up in three words: “Make it memorable.”