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All posts tagged Branding

The Personality of Your Business: The Facets of Branding

Categories: Marketing & Sales
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marketing branding design concept

marketing branding design conceptWhen it comes to marketing and advertising, customer relatability is among the most important things to keep in mind. Many brands are quite obsessed with it without knowing that such factor only happens if they invest in another core aspect of marketing: branding.

Branding is your identity; it’s what gives your business a personality and its tangibility. When things about your enterprise are concretized, consumers will find it easy to trust your brand and look at your business with faith.

There are many reasons big corporations, such as Pepsi and McDonald’s, are invested in branding. And you should, too. Here are some things to keep in mind to get started:

The Visual Identity

The visual identity or the logo of your business is the representation of your offerings, mission, and vision. Normally, it should state the offerings and name of your business. That’s how straightforward it should be.

Decide whether the identity will be a logotype or a logomark. Incorporate the typeface of your choice and the elements that will represent your products and its people. Colors for web design and graphic design are also important. You may seek to work with a reliable provider of web design in Utah for this project.

The Voice

You surely want your brand to be relatable yet authoritative. You may also want to be friendly, but still reliable. This is where the importance of brand voice will come in. The voice of your brand is basically the way you use language. If you’re running a business-to-business enterprise, an industry-specific set of jargons will do just fine. If you’re running a food business, on the other hand, you may want your brand to sound warm and friendly.

The Tagline

The tagline of the business is the soul of your commitment and mission. Therefore, it has to be simple and easy to understand. One good example of an effective tagline is Nike’s Just do it!

These are just some of the things to keep in mind when creating your brand. It can be summed up in three words: “Make it memorable.”

Trends in Visual Content Marketing for 2017

Categories: Marketing & Sales
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Youtube On A Laptop

When you implement visual content properly, your brand can be immensely popular. Content, such as videos and infographics, can engage and attract audiences to your website. A survey states that from 2015 to 2016, the use of visual content increased by a whopping 130%.

Visual content is a powerful tool in marketing because digital agencies, including SWELL, agree that it tells stories about your brand more effectively than text. If you want your target audience to remember you, not only do your materials have to be colorful and pretty, but they also have to represent your brand well.

Here is a list of this year’s trends in visual content that are sure to attract and resonate with your audiences.

Virtual and Augmented Reality

The use of VR now transcends gaming, as there has been an influx of its use in videos recently. The technology engages audiences and immerses them within the brand’s story, giving consumers a taste of what’s to come.

Another popular choice would be 360-degree tours of facilities, which can offer a unique experience for audiences.

Both are big investments in terms of cost, but these also offer consumers a new way to see and interact with your brand.

Color Surge

If you’re thinking of adding a pop of color into your visuals, why not use movies as your guide? Think “The Grand Budapest Hotel,” ”La La Land,” or “Moonlight.” Thanks to cinema, color in branding is becoming a trend. Push the boundaries of your color palette and let these tell your brand’s story.


Show real people in your content. Whether you’re looking through stock images or a selection of your own, find something that is true to your core values, mission, and vision.

New Naivety

Forget polished curated images. Instead, go with raw, real images. This trend is all about embracing candid visuals: spontaneous, playful, and uncomfortable.

Your brand has a story to tell. Deliver it in a way that’s not only engaging, but also genuine. And look to trends that best “speak” to your audience.