Zeus Gazette

All posts tagged business

How Do You Improve Your Online Value Proposition?

Categories: Marketing & Sales
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Businessmen looking to a laptop screen discussing strategy

The value proposition is just a handful of sentences, but these can make or break your company. It differentiates your brand from the competition and provides potential customers with an idea of what you do, who you are and if they can benefit from choosing you.

A digital marketing agency in NYC Coforge Marketing can help you with this in your business. Here are some strategies that can contribute to improving this aspect of your business.

Know and Show Your Value

Some companies do not know who they are and take a general approach to creating and implementing their value proposition. This strategy may get you somewhere, but you may hit a stagnant point where you are in the middle, not bad, but not great.

Take a top-down approach to analyzing your brand; identify your strengths and weaknesses. With this knowledge, determine which products or services suit your company and your target audience.

Understand the perceived value of customers about your business; once you do, you have a competitive advantage and can build a loyal following.

It Helps to Quantify

If your company sold 5,000 pairs of shoes in a month or helped 1,000 clients reach the top of a search results page, say it. People want to see numbers; words can only get you far enough, but once your audience sees substantiated proof of your value, they are likely to believe it. 

Data plays a big role in determining your value proposition, and what you can do for customers. Monitor certain metrics that are relevant to your niche and use these to convince your market to choose you and stay loyal.

Clarify Your Value in the Copy

Whenever a potential customer visits your website or social accounts, they must know what your specialization is. This is when the copy must deliver; it must contain the keywords and your main selling point.

These tactics enable you to create and implement a strong value proposition. The latter allows you to build a more powerful brand that people can relate to and rely on.


The Cloud: How this Century’s Data Collector Enhances Your Business

Categories: Marketing & Sales
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Cloud Storage SymbolCompanies of all sizes value the flexibility and adaptability of the Cloud. According to a recent survey by 451 Research, around 60% of major enterprise workloads will run in the Cloud by halfway through 2018. When enterprise resource planning (ERP) processes are made easier through technology, a business is likely to flourish.

Minimising Human Error

ERP is like the central nervous system of every company. It stores information and makes this data available to those who need it. Cloud-based ERP systems take tasks that are both time-consuming and expensive to manage and provide you with tools to allow you to better meet the needs of your clients.

Appointment scheduling, customer relationship management (CRM), sales, recruitment and accounting are a few business areas that are highly dependent on bookkeeping and data storage. With the Cloud, there is no more need for employees to go back and forth from each office to retrieve documents. Just one click on the Cloud will direct any important information from the system to the employee.

Security is Fashionable

Many Cloud systems are communal, which gives the impression that your data in that virtual sphere is insecure. Data, however, is even less secure when dealt with physically. All offices and workstations are vulnerable to theft — storing data on technological platforms lessens the risk file breaches.

Since data centres are not foolproof, it is important to employ an IT professional who is knowledgeable in dealing with Clouds. Although it might make some business owners dubious, entrusting your Cloud to an outsourced provider will give you more accurate and efficient system processes. Cloud professionals know that data should be protected by hack-resistant software and require authorised access to increase security and lessen the risk of intrusion. Security is what you need for your company, and Cloud professionals will provide you with just that.

The Cloud has revolutionised the way businesses get work done, making it the de facto IT infrastructure. The more a company strives to lessen the risk of information breaches, the more trustworthy it will be as a business.


Give your Small Manufacturing Firm that Much-Needed Edge

Categories: Informational
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Plasma Cutting MachineSmall-scale manufacturers often face difficulties trying to get a leg-up on the market, especially when they are up against big businesses. While such a situation may seem unfavourable, it should not put a damper on your efforts.

Teething problems are common to all business sectors. Rather than take on the large competitors, you should find creative ways to draw clients to your brand.

Get the right tools

In the manufacturing sector, you are only as good as the tools you operate. You should make sure to equip your shop with the best variety. Innovative technology such as CNC plasma cutting table tool increases precision and accuracy.

As such, you get to improve the turnaround time, make the work easier and boast an impressive range of products. Similarly, you need a skilled workforce to handle the superior technology and ensure a flawless production process.

Study the market and identify the gaps

Large manufacturers tend to favour customers with large volume orders and often tend to neglect the smaller clients; there lies and opportunity that you can use to grow your brand name and sales. By filling small orders and having impressive turnaround times, you can build your client base.

Therefore, you need to study the market to understand the gaps that exist. From there you set about providing an exceptional solution to the clients.

Have an area of specialisation

Proper market research can help you to unearth the undeserved areas, and you can swoop in to save the day. Just be sure to quantify the demand for that particular range of products. Similarly, you should ensure that you have necessary skills and expertise to meet the specific need.

While it might seem restrictive, specialising helps you to provide quality solutions, helping you to stand out in a crowded market.

Small-scale manufacturers often face stiff competition from the larger well-established firms. These pointers can help you gain a leg-up in such a market and grow your business.


LTL Shipping and Its Advantages

Categories: News Around
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Refrigerated LTL TruckingLess than truckload or LTL is a popular and economical shipping method. This is a popular option among most businesses over full truckload shipping or FTL. Here are the benefits of less than truckload shipping.

#1: LTL is cost effective.

Compared to full truckload shipping, you will not need to fill an entire truckload with your shipment and only pay for the space that your shipment takes on the truck. If your shipment only takes a quarter of the truckload, you will only need to pay for a quarter of the shipping cost.

#2: LTL is generally a quicker shipping method than FTL.

One of the biggest reasons that companies use LTL shipping is because this often has a quicker delivery time than full truckload shipments. This is because there are fewer logistics to deal with. With an LTL shipment, there are fewer stops, and weigh-ins are quicker along the way.

#3: LTL offers the ability to ship small shipments.

While courier companies are available for small or light shipments, they also have a weight limit which is usually 100 pounds. Less than truckload shipping doesn’t need to completely fill an entire truck. An LTL shipment is usually preferred for shipments that range from 150 to 10,000 pounds. FTL or full truckload shipping is generally used for shipments over 10,000 pounds.

#4: LTL offers better flexibility and consistency in delivery time.

LTL shipments going to similar places will allow your company to drive the cost down by consolidating multiple shipments from different customers to create a load. Most LTL companies also offer refrigerated LTL shipping for goods that need a controlled temperature. They also provide consistent transit times because they run the same routes and know exactly how long it will take to reach each terminal.

Less than truckload shipping is an ideal way for developing companies to benefit through cost, speed, and flexibility. It allows organizations to move smaller quantities of materials at lower prices, while helping to increase a truck’s capacity and efficiency for everyone involved.