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All posts tagged Digital Marketing

SEO: Putting Companies at the Top

Categories: Marketing & Sales
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Man writing in a notebook

Man writing in a notebookThese days, all companies that want to stay competitive need a digital presence. Although the SEO industry has been around for quite a while, some entrepreneurs or companies remain unfamiliar with the term and benefits.

It means increasing a company’s online search ranking by increasing its searchability or visibility online. Search engine optimization (SEO) agencies in Virginia or other parts of the USA can play an important part of any digital marketing campaign. This is done by increasing keywords online that link back searches to the company’s website.  Although this may sound straightforward, an efficient SEO agency must have a clear understanding of Search Engine Management, Google AdWords, Pay Per Click, and WordPress.

What can SEO agencies do for companies?

1. Search Engine Visibility

An SEO agency helps you get the top spot in search engines by improving the content of your website. Creating good, searchable content increase visits to your website or page. This, in turn, leads to better sales opportunities.

2. Right Target Audience

Aside from increasing website traffic, a good SEO company lets you focus on the target audience for your company. Keywords and phrases that are correctly aligned to your business will increase chances of conversion.

3. Measurable Results

A good SEO Agency is able to give a complete and detailed report on your spending. They can effectively measure results through analytical reports. They are able to report website or social media traffic and volume.

4. Recommendations

A good SEO agency is able to give proper feedback and recommendations based on the results of their report. They can give an honest assessment of what are your needs, based on the analytics.

5. Product Knowledge

A great SEO agency gets to know your brand like its own. They are able to combine creativity and dependability. Searchable content involves choosing the right buzzwords to increase visibility.

An SEO company will help you keep up with your competition. A great one will put you ahead.

From ‘Meh’ to ‘Wow’: Improving Your Website’s User Experience in 10 Ways

Categories: Marketing & Sales
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Web analytics on laptopWhen was the last time you checked how your website looks? If you don’t remember, it’s probably time to consider a makeover. With changing technology and dwindling attention spans, your website may be looking pretty outdated and uninteresting by now.

Statistic Brain Research Institute data shows that in 2000, the attention span of humans averaged to 12 seconds. About 15 years later, it’s only at 8.25 seconds.

This means that your website only has eight seconds to make visitors understand what you’re saying and convince them to stay, so better look at your website design. In Utah, for instance, SEO Werkz noted that there are digital marketing agencies that can assess your site’s user experience and determine what needs improvement.

Improving User Experience on Your Website

  1. Optimize your site for mobile and make it responsive. Doing so will make sure that users can access and navigate your site no matter what device they’re using and no matter the screen size they’re browsing your website on.
  2. Make 404s worthwhile. Running into 404s is annoying for users, so check your site for any. You can also make any existing 404s worth the while by providing users with options to find what they’re looking for.
  3. Make your design consistent. Consistency in design will make for a good user experience. Different layouts, colors, fonts, and other design elements on different pages can make users feel confused and lost.
  4. Really think about your headings. Include your target keywords in your headings and make sure your titles are written in a way that they can guide visitors through your site and help them easily find the content they are looking for.
  5. Use images wisely. The images you use on your website should be relevant and able to establish a connection between your users and your brand. Use your own actual images as much as possible and position them strategically so they support your content and provide users with breaks from blocks of text.
  6. Bullet it up. Short attention spans call for bullets to highlight key points in your content. Using bullets allows readers to get all the information they are looking for in a short amount of time.
  7. Make links identifiable. Hyperlink length and differentiation are appreciated by users because they would know these are links and can be clicked for further information.
  8. Make Calls to Action attractive. The operative word here is action, so mark your CTAs with a clearly marked action word that will compel visitors to do something: “Sign Up Now” or “Get Started Today” are a couple of good examples.
  9. Increase page speed. Users do not like being made to wait to get what they want. A site or page that loads slowly is more likely to be abandoned, so make sure your site pages load quickly. Aim for a load speed of at least less than two seconds.
  10. Utilize white space effectively. White, empty space is good because it makes your website look modern, fresh, and open. Too much white space may take up valuable space for content, however, so find a good balance.

What do users expect from a website? It should be easy to navigate, informative, enjoyable to browse through, and aesthetically pleasing. You should aim to design your website in such a way that it meets these criteria and maximizes user experience.

How Digital Marketing Affects Businesses

Categories: Marketing & Sales
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Man holding a 3D ball with Digital marketing sign in the middleDigital marketing is an important tool used by many organizations to build their brand. The Internet and social media have changed how brands connect with their customers on a daily basis. According to forbes.com, the top marketing channels in 2016 was email, social, online display and retargeting, mobile, and search. With such a strong demand for digital marketing, vonazon.com explains that many organizations are offering online marketing support solutions.

Digital marketing can be beneficial to your organization in many ways, and here are three that can benefit your company:

More brand recognition

One important element of any digital marketing campaign is brand visibility. Customers have to know about your brand. A good place to start is social media. Social media platforms are a good way to connect with people, as it is where users will post about things of interest to them. Every day there are approximately 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. This is a good way to get people to talk and bring visibility to your brand. By properly targeting customer on social media platforms, this will improve recognition of your organizational brand.

Higher traffic to company website

With higher brand recognition, this usually leads to higher organic traffic to your website or social media platform. The more traffic is generated to your website the more likely people will engage your services or share the information contained on your website to someone who they feel may need it. This is similar to potential customers walking in the front door to ask about your services if only they are coming through the Internet. This creates potential organic customers who are willing to pay for your services.

Increased conversion rates

With more interest thru both website and social media platform, you have the chance to interact with people and create a personal relationship with them. This effort helps people see your organization as being a trustworthy and credible service provider. Most of the time, a strong personal connection helps convert more people into customers.

The Internet has changed the way organizations connect in the digital landscape. With a good digital marketing plan, your business and your brand can benefit in the long term.