Zeus Gazette

All posts tagged entrepreneurship

Give Your Business an Edge in the Market with Two Moves

Categories: Marketing & Sales
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Female entrepreneur working on businessMany business owners struggle to give their firms a competitive edge on the market, and it leaves them at a disadvantage. Fortunately, giving your business an edge doesn’t have to be a difficult undertaking.

The key to getting ahead in a tough market is making your brand and business stand out. As such, you need to get people to notice your products in addition to giving them a reason to choose your products over the competition.

After all, advertising is all about persuading customers that you are the best option on the market. With the help of a creative advertising agency, you can gain a considerable edge over the competition with great ease.

1. Tell a compelling brand story.

Many companies flounder in the dark when trying to differentiate their service in a tough market. The situation tends to compound when selling two identical goods or services. For instance, differentiating your pizza shop, for example, from the one down the road might seem like a Herculean task.

After all, you both sell delicious pizzas. That’s where brand stories come into play and give you an edge. You might have the same finished products, but your preparation process might be worlds apart. Creative advertising makes use of these idiosyncrasies to craft a compelling brand story.

2. Create an image and live up to it.

Successful brands cultivate an image that sears into the brains of the consumers. That’s the reason you reach for a Kleenex instead of tissue after a spill. You too can borrow a leaf from these market leaders.

For instance, instead of being the flower shop with great flowers, rebrand into one with extremely helpful staff and great variations. All it would take is a little training for your staff, and you have your edge. You would need to identify one aspect that people like about your business and then amplify it.

In fact, you can make these qualities part of your mission statement. You only need to live up to your promise to differentiate your business.

The secret to achieving success when operating in a tough market is to give your business an edge. In most cases, it only entails taking a closer look at your business and creating a compelling brand story.

Capital Concerns: Where Startups Can Get Funding

Categories: Informational
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Businessman shaking hands with investorYou have this great idea, and you think it can be a profitable business. That’s amazing, but what’s next? There are many requirements for starting a business, but that’s only the tip of the iceberg. For budding entrepreneurs, the question that stumps them the most is, “Where do I get the money to support this idea and make it profitable?”

Indeed, capital is one of the hardest challenges that come with starting a business. If you don’t have enough funds, you won’t have the means to buy raw materials or pay the people who will be helping you turn your idea into reality.

Fortunately, there are different channels available so you can get the ball rolling. Here are some of them:


Grants are a great way to secure funding for your business idea. Many companies provide SME grants in Malaysia and other countries, and all you need is to find one you can work with easily and professionally. Often, these companies have certain criteria before funding a project, but you could get a sizeable boost in finances if you meet those standards.

Angel Investors

Angel investors and venture capital firms are also a viable option, especially the former. They may be difficult to bring in, but the right angel investor can prove to be a highly valuable business partner. Note that they’ll own a portion of the business you’re starting, so always be mindful of every detail in your contracts. As long as the terms are reasonable, your venture should be fine.

Personal Network

They say it’s not about what you know, but who you know. True enough, if you have a good network of friends and family, you could raise enough money for a successful launch. There are also loans that have reasonable rates and terms, which you might want to look at. If push comes to shove, you might have to self-fund the early days of your project.

If you believe your business idea would be successful, there are ways to fund it. Regardless of the options you choose, be sure to know everything about what you’re getting into to ensure that your company grows at an impressive pace.