Zeus Gazette

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How Digital Marketing Affects Businesses

Categories: Marketing & Sales
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Man holding a 3D ball with Digital marketing sign in the middleDigital marketing is an important tool used by many organizations to build their brand. The Internet and social media have changed how brands connect with their customers on a daily basis. According to forbes.com, the top marketing channels in 2016 was email, social, online display and retargeting, mobile, and search. With such a strong demand for digital marketing, vonazon.com explains that many organizations are offering online marketing support solutions.

Digital marketing can be beneficial to your organization in many ways, and here are three that can benefit your company:

More brand recognition

One important element of any digital marketing campaign is brand visibility. Customers have to know about your brand. A good place to start is social media. Social media platforms are a good way to connect with people, as it is where users will post about things of interest to them. Every day there are approximately 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. This is a good way to get people to talk and bring visibility to your brand. By properly targeting customer on social media platforms, this will improve recognition of your organizational brand.

Higher traffic to company website

With higher brand recognition, this usually leads to higher organic traffic to your website or social media platform. The more traffic is generated to your website the more likely people will engage your services or share the information contained on your website to someone who they feel may need it. This is similar to potential customers walking in the front door to ask about your services if only they are coming through the Internet. This creates potential organic customers who are willing to pay for your services.

Increased conversion rates

With more interest thru both website and social media platform, you have the chance to interact with people and create a personal relationship with them. This effort helps people see your organization as being a trustworthy and credible service provider. Most of the time, a strong personal connection helps convert more people into customers.

The Internet has changed the way organizations connect in the digital landscape. With a good digital marketing plan, your business and your brand can benefit in the long term.


The Cloud: How this Century’s Data Collector Enhances Your Business

Categories: Marketing & Sales
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Cloud Storage SymbolCompanies of all sizes value the flexibility and adaptability of the Cloud. According to a recent survey by 451 Research, around 60% of major enterprise workloads will run in the Cloud by halfway through 2018. When enterprise resource planning (ERP) processes are made easier through technology, a business is likely to flourish.

Minimising Human Error

ERP is like the central nervous system of every company. It stores information and makes this data available to those who need it. Cloud-based ERP systems take tasks that are both time-consuming and expensive to manage and provide you with tools to allow you to better meet the needs of your clients.

Appointment scheduling, customer relationship management (CRM), sales, recruitment and accounting are a few business areas that are highly dependent on bookkeeping and data storage. With the Cloud, there is no more need for employees to go back and forth from each office to retrieve documents. Just one click on the Cloud will direct any important information from the system to the employee.

Security is Fashionable

Many Cloud systems are communal, which gives the impression that your data in that virtual sphere is insecure. Data, however, is even less secure when dealt with physically. All offices and workstations are vulnerable to theft — storing data on technological platforms lessens the risk file breaches.

Since data centres are not foolproof, it is important to employ an IT professional who is knowledgeable in dealing with Clouds. Although it might make some business owners dubious, entrusting your Cloud to an outsourced provider will give you more accurate and efficient system processes. Cloud professionals know that data should be protected by hack-resistant software and require authorised access to increase security and lessen the risk of intrusion. Security is what you need for your company, and Cloud professionals will provide you with just that.

The Cloud has revolutionised the way businesses get work done, making it the de facto IT infrastructure. The more a company strives to lessen the risk of information breaches, the more trustworthy it will be as a business.