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Why Canadian Retailers Should Focus More on Digital Marketing

Categories: Marketing & Sales
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A Businessman Studying A Digital Marketing MapRetail companies in Canada may not find this year to be a favourable time, amid store closures of some major brands and the rising popularity of e-commerce. Experts attribute this gloomy business environment to most businesses’ failure to recognize changing consumer preferences.

If your business is in Ottawa, social media marketing and mobile campaigns can be some of the solutions for this.

Understanding Trends

Toys ‘R’ Us Canada and Sears Canada’s business shutdown illustrated the impact of shifting consumer trends. Willy Kruh, KPMG global chair for consumer and retail, said that launching marketing campaigns tailor-made for millennials could be a solution.

At least four out of 10 young people still live with their parents. Since most millennials prefer online shopping, this habit becomes noticeable to their parents who in turn adopt the practice. By targeting millennials, there is a possibility of connecting with an older demographic at the same time, according to Kruh.

Retailers can achieve this by using some of the digital marketing trends that will be dominant in 2018.

Online Initiatives

Marketing campaigns for social media should be your priority when targeting millennial customers. For instance, Facebook and YouTube are the two most popular websites between July and September 2016 with almost 1.8 billion users and 1.3 billion users, respectively.

This presents a goldmine for possible leads and sales conversions. You can complement your social media strategy with a mobile campaign since most young people now own a smartphone. However, be sure to optimize your website for mobile phones.

A survey showed that almost 60% of users would recommend a business based on the efficiency of their mobile website.

Conclusion

Despite a rocky environment for retailers, Canadian businesses can still endure a tough year ahead by being familiar with consumers’ new shopping habits. This would be possible with the help of a digital marketing service provider.


Give Your Business an Edge in the Market with Two Moves

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Female entrepreneur working on businessMany business owners struggle to give their firms a competitive edge on the market, and it leaves them at a disadvantage. Fortunately, giving your business an edge doesn’t have to be a difficult undertaking.

The key to getting ahead in a tough market is making your brand and business stand out. As such, you need to get people to notice your products in addition to giving them a reason to choose your products over the competition.

After all, advertising is all about persuading customers that you are the best option on the market. With the help of a creative advertising agency, you can gain a considerable edge over the competition with great ease.

1. Tell a compelling brand story.

Many companies flounder in the dark when trying to differentiate their service in a tough market. The situation tends to compound when selling two identical goods or services. For instance, differentiating your pizza shop, for example, from the one down the road might seem like a Herculean task.

After all, you both sell delicious pizzas. That’s where brand stories come into play and give you an edge. You might have the same finished products, but your preparation process might be worlds apart. Creative advertising makes use of these idiosyncrasies to craft a compelling brand story.

2. Create an image and live up to it.

Successful brands cultivate an image that sears into the brains of the consumers. That’s the reason you reach for a Kleenex instead of tissue after a spill. You too can borrow a leaf from these market leaders.

For instance, instead of being the flower shop with great flowers, rebrand into one with extremely helpful staff and great variations. All it would take is a little training for your staff, and you have your edge. You would need to identify one aspect that people like about your business and then amplify it.

In fact, you can make these qualities part of your mission statement. You only need to live up to your promise to differentiate your business.

The secret to achieving success when operating in a tough market is to give your business an edge. In most cases, it only entails taking a closer look at your business and creating a compelling brand story.


Top 4 Trends in Property and Casualty Marketing

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people using marketing strategiesChange is not just a phase in life; it is an everyday thing that makes life worth living. Changes in marketing trends in the insurance industry have come and gone, but it seems like some are here to stay.

Here are some property and casualty marketing trends that are influencing consumers are the following:

Content is on top of the list

Advertising costs are going up by the day, and you will only get returns from that if your content is relevant. Businesses that offer custom content display a willingness to build relationships with their customers; it goes beyond selling a product or service to consumers.

More videos

In this digital age, you cannot afford to ignore the use of videos to convey your message to your customers. Videos make up for about 70 % of Internet traffic. They are more engaging than written content and allow you to say much in less time. More videos mean high traffic to your website, which will turn constant viewers into customers.

Your website is the mirror of your business

You cannot risk having a website with information that is out-of-date. Chances are before anyone comes to seek your insurance services, they will check out your site to see what you have been offering. Update all the information to avoid losing any customer.

Increased demand for mobile optimization

Most of the Internet usage is on mobile phones, and that number is growing year by year. Millennials, who are the majority of mobile Internet users, will soon be buying a home or a car and will need insurance services. Optimizing your digital presence for mobile viewing makes it easy for these millennials to access your website and learn about your services.

While many people tend to oppose change, the above aspects of it are worth considering. Technology is here to stay, and, if anything, it will only get better. Embracing technological changes in marketing will boost your business and keep you on the front line.


Hit the Ground Running: Building an Online Presence for Your Business

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Person working on laptopA good marketing strategy is the heart of any successful business. You need to reach and create a connection with your current and prospective customers to see your operations running continuously.

In the past, successful advertising and marketing campaigns needed a considerable budget. Luckily, that’s not the case now thanks to online marketing. With a little bit of effort and help from the right people, you can grow your business quickly and efficiently.

Create value that will make your market hooked

You stand a better chance of increasing your sales if you engage more in solving problems than pushing your products to the public. That doesn’t mean you’re disregarding your sales efforts, though. Rather, it means you’re approaching it from a different perspective.

Instead of highlighting the features of your products and services, educate your market on how these could help improve their lives. In most cases, people buy something to solve a pressing problem. You stand a better chance of increasing your sales if you make this connection for them.

If you’re unsure how to approach this, you can hire the services of a credible web design company in Jupiter, Florida to help you design an informative and professional-looking website. You can set a product page with a big space on the side for product details, for instance.

Define your target market

The key to a successful business is the ability to create a meaningful connection with your target audience. Identify your niche market from the get-go, as doing so lets you build a strategy that resonates with your customers.

Knowing your target market enables you to build a website that appeals to the people you’re reaching out. If you’re targeting young professionals, for instance, optimizing your website for mobile could increase your traffic. This allows more people to access your site and stay there to buy something.

If you’re looking for an efficient way to grow your business, you can never go wrong with going online. You only need to be sure that you do it right from the get-go.


Marketing Strategies for B2B Companies

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Computer showing B2B Marketing on office desk

Computer showing B2B Marketing on office deskB2B marketing continues to evolve. One of the ways it has advanced is the specialization that B2B companies have developed.

Many marketing agencies have started specializing in one industry or field. One example is leanoilfield.com, which thrives in the oil, gas and energy sector. Specialization allows companies like them to focus on their niche market where they have the expertise. The clients of such businesses also get to be treated to industry-specific strategies and content.

In a competitive market, many companies require digital marketing strategies to highlight their specific skills and advantages, and a marketing agency that focuses in their field is a boon to such a company.  These agencies use the following marketing strategies.

Diverse Content Marketing

A continuing trend in digital marketing is content marketing. This strategy enables the company to create the image they intend to have. They can highlight their expertise to a specific niche market through a post, blog, or message. They can send pertinent information to potential clients easily.

Showing off expertise and knowledge creates a trust between the potential client and the marketer. The free nature of content marketing allows easy access to information which can be used immediately by the potential customer.

Visual Content Marketing

Using visual materials is one of the most effective tools. Using infographics and videos allows more views from industry members. These are often more eye-catching, easy to understand, and can be digested in a short time. Videos and infographics present content using images and symbols that audiences could quickly understand.

For many companies that have used their specialization to create a mark in their industry, the flexibility of content marketing has improved their reach. It can be free, can establish authority, and provide information. Using visual content also allows businesses to take in a lot of information with a quick overview.


How Digital Marketing Affects Businesses

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Man holding a 3D ball with Digital marketing sign in the middleDigital marketing is an important tool used by many organizations to build their brand. The Internet and social media have changed how brands connect with their customers on a daily basis. According to forbes.com, the top marketing channels in 2016 was email, social, online display and retargeting, mobile, and search. With such a strong demand for digital marketing, vonazon.com explains that many organizations are offering online marketing support solutions.

Digital marketing can be beneficial to your organization in many ways, and here are three that can benefit your company:

More brand recognition

One important element of any digital marketing campaign is brand visibility. Customers have to know about your brand. A good place to start is social media. Social media platforms are a good way to connect with people, as it is where users will post about things of interest to them. Every day there are approximately 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. This is a good way to get people to talk and bring visibility to your brand. By properly targeting customer on social media platforms, this will improve recognition of your organizational brand.

Higher traffic to company website

With higher brand recognition, this usually leads to higher organic traffic to your website or social media platform. The more traffic is generated to your website the more likely people will engage your services or share the information contained on your website to someone who they feel may need it. This is similar to potential customers walking in the front door to ask about your services if only they are coming through the Internet. This creates potential organic customers who are willing to pay for your services.

Increased conversion rates

With more interest thru both website and social media platform, you have the chance to interact with people and create a personal relationship with them. This effort helps people see your organization as being a trustworthy and credible service provider. Most of the time, a strong personal connection helps convert more people into customers.

The Internet has changed the way organizations connect in the digital landscape. With a good digital marketing plan, your business and your brand can benefit in the long term.


A Short Guide to Marketing Your Hotel

Categories: Marketing & Sales
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A Hotel LobbyWhen it comes to marketing your hotel, there are things you need to do to make sure that everything about your business is appealing. At times, it will feel difficult, especially if you do not know well the likes and dislikes of your target audience. 

That, however, does not always have to be that way. There are things that you can do to make your marketing efforts work. And some of them do not have to cost you an arm and a leg. 

If you are seeking help for your marketing efforts, here are some of the tips that you may find useful.

Find the insight

Guests have different wants and dislikes, and it is important that you know what those are. And when you already know, it will be much easier for you to come up with a marketing message that is relevant and relatable.

You can mine insights online by tracking their conversations with the help of analytics. Surveys and interviews work, too.

Dazzle them    

Aesthetics and looks are always highly valued in the hospitality industry. As such, you can dazzle them with beauty! Invest in photography services for hospitality businesses. Highlight the key areas and core services of your establishment. Got a restaurant? Take good pictures of your food and offerings. 

Have a theme

Your marketing campaign should have a look that is easy to recognize. With that, make sure that each of your campaigns follows a theme. That way, it will be much easier for your audience to identify what you want to say, as well as relate to you

Marketing your hotel business is one of the best ways to gain more customers and increase brand recognition. If you want to know more, consult a professional or provider that specializes in hospitality branding and marketing.