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How Digital Marketing Affects Businesses

Categories: Marketing & Sales
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Man holding a 3D ball with Digital marketing sign in the middleDigital marketing is an important tool used by many organizations to build their brand. The Internet and social media have changed how brands connect with their customers on a daily basis. According to forbes.com, the top marketing channels in 2016 was email, social, online display and retargeting, mobile, and search. With such a strong demand for digital marketing, vonazon.com explains that many organizations are offering online marketing support solutions.

Digital marketing can be beneficial to your organization in many ways, and here are three that can benefit your company:

More brand recognition

One important element of any digital marketing campaign is brand visibility. Customers have to know about your brand. A good place to start is social media. Social media platforms are a good way to connect with people, as it is where users will post about things of interest to them. Every day there are approximately 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. This is a good way to get people to talk and bring visibility to your brand. By properly targeting customer on social media platforms, this will improve recognition of your organizational brand.

Higher traffic to company website

With higher brand recognition, this usually leads to higher organic traffic to your website or social media platform. The more traffic is generated to your website the more likely people will engage your services or share the information contained on your website to someone who they feel may need it. This is similar to potential customers walking in the front door to ask about your services if only they are coming through the Internet. This creates potential organic customers who are willing to pay for your services.

Increased conversion rates

With more interest thru both website and social media platform, you have the chance to interact with people and create a personal relationship with them. This effort helps people see your organization as being a trustworthy and credible service provider. Most of the time, a strong personal connection helps convert more people into customers.

The Internet has changed the way organizations connect in the digital landscape. With a good digital marketing plan, your business and your brand can benefit in the long term.


For Businesses: 4 Tips for Effective Web Design

Categories: Marketing & Sales
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A web designer at workA first impression, as they say, often lasts and the same can be said when it comes to online businesses. If your company heavily relies on connecting with potential customers through the web, your goal should always be to make a positive impact as they visit your site.

As such, there are crucial factors you need to keep in mind when establishing the look and feel of your business website. Sievers Creative and other experts list some things you should seriously consider:

1. Make sure your homepage is clutter-free

Nothing drives away a visitor faster than seeing a site that’s full of clutter. People have a short attention span, so you should keep your homepage clean. Use photos and text sparingly and strategically. Your purpose, after all, is to grab people’s attention, not distract them in any way.

2. Remember that users will always swipe or scroll down

With that in mind, arrange your content in an orderly manner so you have something to keep your visitors interested as they look around. Observe proper spacing, color, contrast, and size.

3. Your content should be easy to read

Readability is indeed a big factor. This means picking the right words to highlight and the right fonts that will get your message across. As a reminder, do not use more than three fonts so your site won’t look messy.

4. Your site should be user-friendly

Your design may be top notch but if your site is hard to navigate, you still won’t make any profit. Besides, users will only spend money on your products or services if they are satisfied with their overall experience. This applies to both desktop and mobile users.

In case you don’t have the skills for web designing, you can instead hire professionals to do all the work. In fact, you can always find experts near your location. For example, specialists for web design in Minnesota are always available if you need their services.