Digital marketing is an important tool used by many organizations to build their brand. The Internet and social media have changed how brands connect with their customers on a daily basis. According to forbes.com, the top marketing channels in 2016 was email, social, online display and retargeting, mobile, and search. With such a strong demand for digital marketing, vonazon.com explains that many organizations are offering online marketing support solutions.
Digital marketing can be beneficial to your organization in many ways, and here are three that can benefit your company:
More brand recognition
One important element of any digital marketing campaign is brand visibility. Customers have to know about your brand. A good place to start is social media. Social media platforms are a good way to connect with people, as it is where users will post about things of interest to them. Every day there are approximately 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. This is a good way to get people to talk and bring visibility to your brand. By properly targeting customer on social media platforms, this will improve recognition of your organizational brand.
Higher traffic to company website
With higher brand recognition, this usually leads to higher organic traffic to your website or social media platform. The more traffic is generated to your website the more likely people will engage your services or share the information contained on your website to someone who they feel may need it. This is similar to potential customers walking in the front door to ask about your services if only they are coming through the Internet. This creates potential organic customers who are willing to pay for your services.
Increased conversion rates
With more interest thru both website and social media platform, you have the chance to interact with people and create a personal relationship with them. This effort helps people see your organization as being a trustworthy and credible service provider. Most of the time, a strong personal connection helps convert more people into customers.
The Internet has changed the way organizations connect in the digital landscape. With a good digital marketing plan, your business and your brand can benefit in the long term.