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24-Hour Restaurant: Running a Cafe by Day and a Bar by Night

Categories: Online Education
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24-Hour RestaurantRemember those cartoons where bars suddenly convert to cafes because a police officer is nearby? You’d be surprised how easy it can be to turn a cafe into a nightclub with these hacks. Consider these options when your cafe is in the planning stages.

Repurposed Furniture – Find tables, seats, cutlery, and displays that both shifts can use. Choose durable and stylish furniture that's easy to clean, move around, and be used either by a cafe customer or a party animal. Stainless steel is one of the ideal options for furnishings and is an ideal material for accents and ornamentation. If you're going to follow this advice, make sure to contact a reliable steel supplier for design ideas and bulk purchases.

Lights – Invest in dimmer and multi-functional lights to accommodate both establishments' operational and technical needs. For dimmers, buy LED lights with a light yellow or orange tint to simulate sunlight at your cafe.  For the bar, install strobes, spotlights and other multi-functional light fixtures for the dance floor, stage and performance areas. The type of bar you're planning to setup can help you decide.

Sounds and Music – A good way of establishing mood is through music, so choose your music for both the cafe and bar. Trance, dance, and DJ mixes are typically common for a standard bar while instrumentals, Jazz tunes, and even the basic elevator music would fit your cafe. Install top-quality sound systems that can enhance the visual aesthetic of both your cafe and bar.

Staffing – As you are offering two service establishment and styles, your staff should also be adaptive and open to the changes in the character of your business and customers. Choose experienced staff that are friendly, personable, and can work the night shift or are amenable to shift changes in a pinch. Make sure you also hire extra security staff for the bar.

A 24/7 restaurant offers you the chance to maximize earning reputation and more revenue. This kind of business is feasible. The only tricky part is designing your establishment. Rule of thumb: A cafe is relaxing, while a bar is energizing.

Smart Marketing: 3 Strategies for Restaurants that Want to Stand Out

Categories: News Around
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Restaurant Marketing

Restaurant MarketingYour restaurant needs to stand out. Getting two turns per table at lunch and three per dinner no longer cuts it. As more restaurants show up with fresher and better tricks up their marketing sleeves, you have to give your customers a good reason to remember why they once insisted to dine with you. Chef Works Australia shares some tips below:

Leave No Detail Unattended

People pay attention to everything — from wall décor to chef pants your staff is wearing. Australia brims with restaurants that play all sorts of gimmick: if you think that a quality imitation of Picasso’s Girl Before a Mirror can let you get away with cheap napkins, think again.

The limited amount of time people in the service industry has to make a good impression gives you no liberty to neglect a single detail. Customers notice the extra effort put into small components of a design or a service. This makes them feel special and leaves them with a good dining experience they’ll want to have again soon. Details make up the big picture, not the other way around. Considering which ones in your restaurant need refining can make the difference.

Leave No Opportunity Wasted

People grow up believing gifts from a stranger leads to danger. This doesn’t seem to be the case with freebies that come in attractive containers served by people in uniforms. This form of guerilla marketing attracts people and gives you an immediate advantage in making good impressions.

It also works within the restaurant. If you have a dish you want to promote, serve them in small quantities for free. You might be surprised at how easily people will remember it and even take action to get more of it.

Leave No Regular Customer Unnoticed

Your restaurant benefits from training waiters to identify and learn about regular customers. Remembering their names, faces and usual orders makes them feel more welcome to your establishment. It shows that you notice them and put in the effort to make each visit a better experience.

Restaurants who succeed in forming relationships with these customers enjoy word-of-mouth marketing, reduced price sensitivity and more focused goals on customer satisfaction.

Standing out from the rest of the competition rarely demands costly purchases or changes. Paying attention to the little details and remaining consistent suffice to keep you ahead.