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SEO: Putting Companies at the Top

Categories: Marketing & Sales
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Man writing in a notebook

Man writing in a notebookThese days, all companies that want to stay competitive need a digital presence. Although the SEO industry has been around for quite a while, some entrepreneurs or companies remain unfamiliar with the term and benefits.

It means increasing a company’s online search ranking by increasing its searchability or visibility online. Search engine optimization (SEO) agencies in Virginia or other parts of the USA can play an important part of any digital marketing campaign. This is done by increasing keywords online that link back searches to the company’s website.  Although this may sound straightforward, an efficient SEO agency must have a clear understanding of Search Engine Management, Google AdWords, Pay Per Click, and WordPress.

What can SEO agencies do for companies?

1. Search Engine Visibility

An SEO agency helps you get the top spot in search engines by improving the content of your website. Creating good, searchable content increase visits to your website or page. This, in turn, leads to better sales opportunities.

2. Right Target Audience

Aside from increasing website traffic, a good SEO company lets you focus on the target audience for your company. Keywords and phrases that are correctly aligned to your business will increase chances of conversion.

3. Measurable Results

A good SEO Agency is able to give a complete and detailed report on your spending. They can effectively measure results through analytical reports. They are able to report website or social media traffic and volume.

4. Recommendations

A good SEO agency is able to give proper feedback and recommendations based on the results of their report. They can give an honest assessment of what are your needs, based on the analytics.

5. Product Knowledge

A great SEO agency gets to know your brand like its own. They are able to combine creativity and dependability. Searchable content involves choosing the right buzzwords to increase visibility.

An SEO company will help you keep up with your competition. A great one will put you ahead.


Leveraging Interest and Intent in Keyword Research

Categories: Marketing & Sales
Comments Off on Leveraging Interest and Intent in Keyword Research

SEOAccording to an expert on SEO from Denver, certain search terms represent varying degrees of intent and interest. You can use these search words as keywords for your sites.  By strategically scattering relevant keywords among your web pages, you'll make it more likely for potential customers to find you. Thus, using keywords would not only improve your site's search ranking, but it can also boost conversion rates.

Here's a guide on what type of keywords you can use to grow your client base:

Brand Terms

People who already know who you are and what you can do will likely input your brand name in search engines. These people are also the easiest to convert. Using these keywords may not attract the most traffic, but they do deliver the best conversion rates for both natural search and paid advertisements.

Product-Related Keywords

These are the search terms related to what your brand offers and what it can do for customers. Depending on the diversity of your products and services, this may turn out to be a long list. People who input these in search engines are further up the sales funnel and will need more effort to convert. You’ll need to win in this category if you want to boost traffic and conversion numbers.

Audience Search Terms

This list covers all types of terms that your intended audience may be looking for. The impression volume potential is high, which makes it enticing to target. However, it can cost more and may create a lot of traffic with low conversions. This category aligns with traditional targeting, which bases results on the peoples' interests.

Competitor Keywords

A couple of years ago, competitor search terms provided high conversion rates. However, Google changed its quality score parameters, which makes it almost impossible to get good value cost per click in this category. If you have the resources and are trying to eat into the market share of a certain competitor, targeting these terms are still a viable option.

These are some of the keywords to consider when it comes to targeting specific terms based on intent and interest. By choosing your keywords carefully, you'll not only attract new customers but retain their loyalty as well.