Zeus Gazette

All posts tagged Technology

Update Your Dental Practice with the Latest Technology

Categories: Informational
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a group of dentists and their assistantsTwo to three years ago, dental technology advanced in such a way as to bring change to existing dental practices. Through the years, you should have caught up with such advances, but the transition could have been difficult.

You may have been suspicious of the new technology, or you have probably thought that you could still work with what you were used to.

Upgrade to Stay Competitive

In 2018, however, technology matters, especially if you want to perform as well as younger or more tech-savvy practitioners. Patients themselves can benefit from the technological advances, and if you don’t offer the latest technology, your patients may look elsewhere.

In the same way, as all businesses need to update from time to time, you have to update your practice as well.

Upgrade to Digital and 3D Printing

To start, you can add a digital impression system to your clinic. The impression system will allow you to digitally scan teeth, creating an accurate digital impression. You can then send the impression to a 3D printer.

3D printing for dentistry allows you to receive restorations and other appliances more quickly from your orthodontics laboratory.

Add Intraoral Cameras

With a digital impression system in your office, you will also need intraoral cameras. These cameras help patients see inside their mouths and behind hard-to-see areas. You can find many affordable cameras available today, and you can easily have a camera for your treatment room, for your office, and even your home.

Expect from the Future

You can add many other advanced technologies aside from the ones above to update your practice, but what else can you expect for the future of dentistry? More accurate diagnostic tools in the future that can replace x-rays in clinics.

In fact, dental drills can already be replaced as well by hard-tissue lasers, but you have to look forward to reduced prices first.

You can expect more advances in the future, but it falls to you to update your practice to stay in touch with the times and to stay relevant among your patients.


Top 4 Trends in Property and Casualty Marketing

Categories: Marketing & Sales
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people using marketing strategiesChange is not just a phase in life; it is an everyday thing that makes life worth living. Changes in marketing trends in the insurance industry have come and gone, but it seems like some are here to stay.

Here are some property and casualty marketing trends that are influencing consumers are the following:

Content is on top of the list

Advertising costs are going up by the day, and you will only get returns from that if your content is relevant. Businesses that offer custom content display a willingness to build relationships with their customers; it goes beyond selling a product or service to consumers.

More videos

In this digital age, you cannot afford to ignore the use of videos to convey your message to your customers. Videos make up for about 70 % of Internet traffic. They are more engaging than written content and allow you to say much in less time. More videos mean high traffic to your website, which will turn constant viewers into customers.

Your website is the mirror of your business

You cannot risk having a website with information that is out-of-date. Chances are before anyone comes to seek your insurance services, they will check out your site to see what you have been offering. Update all the information to avoid losing any customer.

Increased demand for mobile optimization

Most of the Internet usage is on mobile phones, and that number is growing year by year. Millennials, who are the majority of mobile Internet users, will soon be buying a home or a car and will need insurance services. Optimizing your digital presence for mobile viewing makes it easy for these millennials to access your website and learn about your services.

While many people tend to oppose change, the above aspects of it are worth considering. Technology is here to stay, and, if anything, it will only get better. Embracing technological changes in marketing will boost your business and keep you on the front line.


Hit the Ground Running: Building an Online Presence for Your Business

Categories: Marketing & Sales
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Person working on laptopA good marketing strategy is the heart of any successful business. You need to reach and create a connection with your current and prospective customers to see your operations running continuously.

In the past, successful advertising and marketing campaigns needed a considerable budget. Luckily, that’s not the case now thanks to online marketing. With a little bit of effort and help from the right people, you can grow your business quickly and efficiently.

Create value that will make your market hooked

You stand a better chance of increasing your sales if you engage more in solving problems than pushing your products to the public. That doesn’t mean you’re disregarding your sales efforts, though. Rather, it means you’re approaching it from a different perspective.

Instead of highlighting the features of your products and services, educate your market on how these could help improve their lives. In most cases, people buy something to solve a pressing problem. You stand a better chance of increasing your sales if you make this connection for them.

If you’re unsure how to approach this, you can hire the services of a credible web design company in Jupiter, Florida to help you design an informative and professional-looking website. You can set a product page with a big space on the side for product details, for instance.

Define your target market

The key to a successful business is the ability to create a meaningful connection with your target audience. Identify your niche market from the get-go, as doing so lets you build a strategy that resonates with your customers.

Knowing your target market enables you to build a website that appeals to the people you’re reaching out. If you’re targeting young professionals, for instance, optimizing your website for mobile could increase your traffic. This allows more people to access your site and stay there to buy something.

If you’re looking for an efficient way to grow your business, you can never go wrong with going online. You only need to be sure that you do it right from the get-go.


Defining Telemedicine and its Applications

Categories: Computers & Technology
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a doctor speaking with patient using telemedicineThe rise of the Internet has completely changed the way we do things. The ability to communicate across large distances has allowed us to interact with each other in ways people never thought possible.

The impact of the Internet has left little untouched and has even revolutionized the field of medicine in the form of telemedicine.

Defining Telemedicine

Telemedicine is the use of telecommunications technology to provide patients with healthcare from a distance. People often use this in areas where access to medical services is inconsistent or in emergencies where no other health professional is available to provide a personal diagnosis or treatment.

Leading telemedicine firms and companies offer so-called “store-and-forward” solutions that allow companies to forward a patient’s medical data to another healthcare provider at a different location.

Applications

People can use telemedicine to provide a variety of treatment options. For example, a doctor can conduct remote consultation sessions with patients using teleconferencing. Healthcare workers can remotely track a patient’s health data from a distance through monitoring applications and hardware.

While rare, there have even been cases of successful remote surgeries performed on patients through the use of robotic arms remotely controlled by the surgeon.

Accessibility

The increased accessibility of medical care brought about by the use of telemedicine has greatly improved the lives of patients in various ways. Whereas a visit to a specialist healthcare practitioner in years past would have necessitated expensive trips to and from the specialist’s location, ready access to telemedicine has eliminated this need and saved patients time, money, and even their lives.

People can expect the new treatment options made available through telemedicine to help alleviate growing pressure on the medical system brought about by the increasing prevalence of chronic diseases and an aging population.

With the constant improvements in technology, we can expect telemedicine to become even more prevalent in the future.