When was the last time you checked how your website looks? If you don’t remember, it’s probably time to consider a makeover. With changing technology and dwindling attention spans, your website may be looking pretty outdated and uninteresting by now.
Statistic Brain Research Institute data shows that in 2000, the attention span of humans averaged to 12 seconds. About 15 years later, it’s only at 8.25 seconds.
This means that your website only has eight seconds to make visitors understand what you’re saying and convince them to stay, so better look at your website design. In Utah, for instance, SEO Werkz noted that there are digital marketing agencies that can assess your site’s user experience and determine what needs improvement.
Improving User Experience on Your Website
- Optimize your site for mobile and make it responsive. Doing so will make sure that users can access and navigate your site no matter what device they’re using and no matter the screen size they’re browsing your website on.
- Make 404s worthwhile. Running into 404s is annoying for users, so check your site for any. You can also make any existing 404s worth the while by providing users with options to find what they’re looking for.
- Make your design consistent. Consistency in design will make for a good user experience. Different layouts, colors, fonts, and other design elements on different pages can make users feel confused and lost.
- Really think about your headings. Include your target keywords in your headings and make sure your titles are written in a way that they can guide visitors through your site and help them easily find the content they are looking for.
- Use images wisely. The images you use on your website should be relevant and able to establish a connection between your users and your brand. Use your own actual images as much as possible and position them strategically so they support your content and provide users with breaks from blocks of text.
- Bullet it up. Short attention spans call for bullets to highlight key points in your content. Using bullets allows readers to get all the information they are looking for in a short amount of time.
- Make links identifiable. Hyperlink length and differentiation are appreciated by users because they would know these are links and can be clicked for further information.
- Make Calls to Action attractive. The operative word here is action, so mark your CTAs with a clearly marked action word that will compel visitors to do something: “Sign Up Now” or “Get Started Today” are a couple of good examples.
- Increase page speed. Users do not like being made to wait to get what they want. A site or page that loads slowly is more likely to be abandoned, so make sure your site pages load quickly. Aim for a load speed of at least less than two seconds.
- Utilize white space effectively. White, empty space is good because it makes your website look modern, fresh, and open. Too much white space may take up valuable space for content, however, so find a good balance.
What do users expect from a website? It should be easy to navigate, informative, enjoyable to browse through, and aesthetically pleasing. You should aim to design your website in such a way that it meets these criteria and maximizes user experience.