Zeus Gazette

All posts tagged website

SEO: Putting Companies at the Top

Categories: Marketing & Sales
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Man writing in a notebook

Man writing in a notebookThese days, all companies that want to stay competitive need a digital presence. Although the SEO industry has been around for quite a while, some entrepreneurs or companies remain unfamiliar with the term and benefits.

It means increasing a company’s online search ranking by increasing its searchability or visibility online. Search engine optimization (SEO) agencies in Virginia or other parts of the USA can play an important part of any digital marketing campaign. This is done by increasing keywords online that link back searches to the company’s website.  Although this may sound straightforward, an efficient SEO agency must have a clear understanding of Search Engine Management, Google AdWords, Pay Per Click, and WordPress.

What can SEO agencies do for companies?

1. Search Engine Visibility

An SEO agency helps you get the top spot in search engines by improving the content of your website. Creating good, searchable content increase visits to your website or page. This, in turn, leads to better sales opportunities.

2. Right Target Audience

Aside from increasing website traffic, a good SEO company lets you focus on the target audience for your company. Keywords and phrases that are correctly aligned to your business will increase chances of conversion.

3. Measurable Results

A good SEO Agency is able to give a complete and detailed report on your spending. They can effectively measure results through analytical reports. They are able to report website or social media traffic and volume.

4. Recommendations

A good SEO agency is able to give proper feedback and recommendations based on the results of their report. They can give an honest assessment of what are your needs, based on the analytics.

5. Product Knowledge

A great SEO agency gets to know your brand like its own. They are able to combine creativity and dependability. Searchable content involves choosing the right buzzwords to increase visibility.

An SEO company will help you keep up with your competition. A great one will put you ahead.

The Kinds of Web Hosting Services for a Business

Categories: Computers & Technology
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Person working on laptop with internet concept overlay

Person working on laptop with internet concept overlayNo business is complete without IT. You, however, need not spend so much in setting up an in-house IT department. You can opt to outsource your IT support to an independent company.

This not only minimizes costs but also gives you access to the latest innovations in the IT world. One of the services you need from an IT support company in New Jersey is web hosting. Though there exist several types of web hosting services, here are the main ones.

Shared Web Hosting

 In this hosting, you share your server with other websites. The most significant benefit of this setup is its shared cost. Shared web hosting is suitable for new websites and brochure type sites that do not have high online traffic. The major downside of this setup is that your account performance can be affected by other sites which might have high traffic.

Virtual Private Server (VPS)

Several individual servers are partitioned on one server. Each website is allocated a particular amount instead of sharing a common pool of resources. The cost of VPS is higher than that of shared web hosting, but it offers more freedom. The price of VPS is determined by the RAM and guaranteed CPU you receive.

Dedicated Web Hosting

This option lets you rent a whole server for your website. It is the ideal hosting service for high-traffic sites. Dedicated web hosting gives you unparalleled freedom since you do not share the server with any websites. It also gives you a high level of security and over 99% speed. Though this hosting option is expensive, the cost is worth the investment.

Your choice is influenced by the size of your business and your amount of online traffic. Shared web hosting is ideal for startups while dedicated web hosting is suitable for large organizations.  The web hosting company is responsible for management, backups and maintenance needs of the server. This further lowers your IT costs. Consider these things and choose the right web hosting service that suits your company.

4 Smart Ways to Improve Traffic to Your Business Website

Categories: Marketing & Sales
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Web Traffic ChartWith the proliferation of websites on the Internet, the competition for traffic has never been higher. Here’s how to make yours stand out.

Post Great Content

The content you post defines your site and visitors want to see something fresh, relevant, and interesting. So, spare time to examine the posts that your website currently has and take down all the stale and outdated ones. Work with a London SEO company like Improve My Search Ranking.com to develop content that ranks highly on search engines to boost traffic flow.

Improve the Speed of Your Website

A slow site is an instant turn off to visitors. As such, the faster your site is, the higher it will rank on search engines. If yours takes more than five seconds to load, it is time to do something about the speed. De-clutter your site to lighten it up. Avoid posting too large files, pictures, and videos as well.

Keep Your Site Simple and Attractive

Consult a professional web developer to design a site that is interesting to look at; keep it simple for smooth user navigation. Organize the written content neatly into titles, subtitles, and paragraphs to make it easy for visitors to read it. In addition, the pages should have consistent graphics and pleasantly blended colours.

Write Guest Posts

When you create your website, you may find that you have only a small number of visitors initially. An effective way to quickly increase traffic is by guest posting on a website that has more visitors than yours. Once visitors to that site read your work, they may click over to your site and give you a whole host of followers.

The explosion of websites on the Internet might make it hard to attract and retain traffic on your website. Take extra measures to ensure that your site is highly attractive to users.

With some ingenuity and hard work, you can have more people visiting your site in no time.